Contracts & Investments

Fast Track Integrated Marketing services retains Guwahati airport media rights

The OOH firm is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities

Published

May 29, 2018

M4G Bureau

Fast Track has retained the rights for inside advertising at Guwahati’s Lokpriya Gopinath Bordoloi International Airport for a period of 5 years and Outside advertising till 2025, by participated in a tender floated by the Airport Authority of India (AAI). The OOH firm has handled the media rights at this airport for nearly a decade;

Fast Track is planning to introduce digital formats at the airport, having operated static media thus far, apart from conducting various on-ground branding activities. Priya Communication is a sister concern of Fast track Integrated Marketing Services.

Guwahati airport is expected to become the airway gateway to the south-east Asian region. The prospects will be bolstered with the neighbouring countries planning to put up missions in the north-east region.

A new 90,000 sq.m airport terminal, equipped with world-class facilities, is also expected to come up at the airport in the next 5 years, with the capacity to handle 3,100 passengers an hour during the peak periods. The interiors of the building will depict local handicrafts, murals and popular tourist destinations of Assam.