Kerala Tourism ropes in The Social Street for Champions’ Boat League

In OOH News By M4G Bureau - June 07, 2019

E-Factor Entertainment agency is also a part of the official agency consortium given the branding, promotions, marketing and revenue generation activities mandate for five-years

GS Caltex India unveils marketing campaign

In OOH News By M4G Bureau - May 31, 2019

The campaign will be rolled out through ATL & BTL activations for a period of 3 months

Grandesign Experiential announces plans for San Diego Comic-Con

In OOH News By M4G Bureau - May 08, 2019

Leading experiential marketing company that brought fans “The Experience” in 2018 gears up for its eighth year at SDCC

Zero Degree, PlayAds in partnership to market DOOH screens

In OOH News By Ria Banerjee - April 26, 2019

As per the strategic partnership, both the OOH firms will share their marketing rights on the digital screens installed by PlayAds

Broadsign inks pact to acquire Ayuda Media Systems

In Digital OOH By Rajiv Raghunath - April 24, 2019

The combined entity will offer a unified OOH media inventory, marketing and sales management solution, streamlining static and digital OOH operations for media owners

Grandesign unveils new entity for experiential biz

In OOH News By M4G Bureau - April 22, 2019

Experiential marketing company rebrands as Grandesign Experiential post Talon acquisition

Aquaguard launches 360-degree marketing campaign

In OOH News By M4G Bureau - April 15, 2019

The campaign planned by Taproot Dentsu will be launched across all media channels and platforms

Shoppers Stop’s ode to regional Indian New Years

In OOH News By Ria Banerjee - April 12, 2019

The retail brand commemorates regional New Year celebrations in the country through a 360- degree marketing approach that is on till 15th April

‘Constant ideation is vital’ : Tarun Mehrotra

In Viewpoints By Bhawana Anand - April 04, 2019

Tarun Mehrotra, Chief Service Officer & National Head -Marketing and Sales, Tata Housing Development Company, shares the company’s OOH strategy

OLX’s new proposition: ‘SET HAI’

In OOH News By M4G Bureau - March 27, 2019

The marketing campaign reinforces the power of smart choices and the ability to upgrade and has six ads being released across TV, Digital, Print and Outdoor