Cab Advertising: OOH on a new gear

In OOH News By Bhawana Anand - March 11, 2014

A fleeting message should work well in a scenario where the audience only have fleeting seconds to register a brand presence. This seems to be the driving thought behind transit advertising. Indeed, with traditional OOH space getting saturated more and more and more brands are looking at alternative OOH options such as transit communication, particularly cab advertising, to connect with the audience. Here's a look at how and the inherent challenges.

Kolkata cheers for KKR with digital interactivity

In OOH News By Nabamita Chatterjee - February 25, 2014

The live interaction at outdoor grabbed numerous eyeballs and helped hitting the specific TG of KKR

Graphisads' Mukesh Gupta to head media panel

In OOH News By VJ Media Bureau - January 20, 2014

Mukesh Gupta will head the Entertainment & Media Committee of the PHD Chamber of Commerce & Industry, where he will work as an accelerator for this industry.

New TV channel in TN goes big on OOH

In Campaigns By VJ Media Bureau - December 11, 2013

'Pudhu Yugam', which translated means'New Age', is a new TV channel launched in Tamil Nadu that goes beyond being a typical General Entertainment Channel. The brand's widespread launch campaign in the state through the OOH media in partnership with agency Vivaki Specialist Services was all about highlighting the brand values among its TG. Here's a look.

Videocon's festive OOH promotes D2H in the East

In OOH News By Nabamita Chatterjee - October 18, 2013

The brand has covered some key cities in the East and used about 120 sites for the new OOH campaign that promotes the entertainment options available on Videocon's D2H service.

A Maha OOH show for KBC 7

In Campaigns By Bhawana Anand - September 10, 2013

Sony Channel's OOH promo for'Kaun Banega Crorepati's' 7th edition is all about triggering curiosity around everyday trivia and reiterate brand recall across metros and formats.

'She' is the star in this SET show on OOH

In OOH News By Bhawana Anand - August 21, 2013

Sony Television's new campaign is all about celebrating the power of women on OOH and through on-ground activities.

Zee Bangla scripts 3D innovation

In Campaigns By Nabamita Chatterjee - July 27, 2013

The 3-D innovation campaign has been initiated across strategic locations in Kolkata as part of the entertainment channel's promotion of its new fiction show.

TRPs for TV, eye balls for DOOH?

In Viewpoints By M4G Bureau - May 07, 2013

While digital has been a buzzword in the industry, it has yet to take off in India in a big way. Outdoor Asia chats with Mandar Gupte, Sales Director (Media & Entertainment), Barco Electronics System to understand the challenges and loopholes that exist in the digital out of home (DOOH) space.