Results For "DOOH"
957 News Found
‘There’s a discernible trajectory towards a more globalised DOOH ecosystem’
In Viewpoints By Rajiv Raghunath - June 21, 2023
Amanda Dorenberg, President, Canadian Out of Home Marketing & Measurement Bureau (COMMB) shares her perspectives on DOOH, programmatic buying, and audience metrics in an interview with Rajiv Raghunath.
Bengaluru Metro (BMRCL) opens tender for indoor ads at 50 metro stations
In OOH News By M4G Bureau - June 15, 2023
Expect to earn at least 30-35 Crores from indoor ads says BMRCL chief.
India Daily Live launches country-wide DOOH campaign
In Campaigns By M4G Bureau - June 15, 2023
The newly launched news channel made use of as many as 2,000 digital screens across numerous cities in India
FRAMEN in strategic partnership with VIOOH for pDOOH
In Digital OOH By Rajiv Raghunath - June 14, 2023
Through this partnership, advertisers will be able to engage with their target audiences through a network of over 6,000 screens located in coworking spaces, gyms, hotels, bars, gas stations, and other semi-public locations.
KLM Royal Dutch Airlines introduces new Premium Comfort Class on India routes
In Campaigns By M4G Bureau - June 12, 2023
The launch highlights the importance of India as a focus market for KLM. The new cabin is available on flights between Bengaluru, Delhi and Mumbai to Amsterdam.
Sampark Advertising secures Howrah station gate LED branding rights
In OOH News By Aayush Mohanan - June 12, 2023
The media owning firm has secured the branding rights for 5 years
ARAGO teams up with Broadsign for pDOOH integration
In Digital OOH By Rajiv Raghunath - June 12, 2023
“Delivering more value and new opportunities, this integration enables our clients to maximise local omnichannel campaigns through streamlined global DOOH inventory purchasing,” says Paul Cahierre, CEO, ARAGO.
VIOOH launches new real-time platform alongside suite of premium features
In Digital OOH By M4G Bureau - June 08, 2023
VIOOH Trading Manager enables OOH media owners to trade their inventory programmatically with 40 leading DSPs in real time.
Matt Steffenson, Director of Supply, APAC, Vistar Media to address OAC 2023 on pDOOH
In OOH News By M4G Bureau - June 07, 2023
Matt will be sharing his perspectives on the success factors of pDOOH, drawing upon case studies, and the pain-points of media owners and buyers that get addressed.
Vistar Media launches ad design studio to reimagine creative for DOOH
In Digital OOH By M4G Bureau - June 07, 2023
Vistar Studio provides creative services globally to support advanced programmatic campaigns.