Results For "DOOH"
961 News Found
Vistara celebrates ’50 Million Stories’ with DOOH campaign at major airports
In Campaigns By M4G Bureau - July 06, 2023
The airline which commenced operations in 2015, has reached the coveted milestone of carrying 50 million passengers.
‘DOOH has grown in scale & quality’
In Digital OOH By M4G Bureau - July 06, 2023
Haresh Nayak, Founder & CEO, Connect Network says the rapid increase in number of DOOH screens available across the country is a testament to this medium’s growing significance
‘Static and DOOH media work in tandem’
In Digital OOH By M4G Bureau - July 05, 2023
DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications
Ocean Outdoor introduces long form with Headliner network
In Digital OOH By M4G Bureau - July 04, 2023
Agencies and advertisers will have the opportunity to deliver long form creative on DOOH across the UK.
Flux Outdoor CEO Liam Rushforth to speak on the creative potential of DOOH at OAC 2023 in Delhi
In OOH News By M4G Bureau - July 04, 2023
Flux Outdoor is working globally with the world's biggest advertisers and across 250 publishers
'I would love to see outdoor being seen as a reach medium'
In Digital OOH By M4G Bureau - July 04, 2023
Most digital assets are located in prime locations, and being viewed by primarily the same group of people. Hence, that helps with increasing the frequency but not the reach, observes Abhijit Sengupta, CEO, OAP
Ocean Outdoor brings Wimbledon Experience to W12 and SW11 in partnership with Vodafone
In Digital OOH By M4G Bureau - July 03, 2023
Selected tennis highlights will be shown in 13 UK cities
‘DOOH cut out for great storytelling’
In Digital OOH By M4G Bureau - July 03, 2023
Jayesh Yagnik, CEO, MOMS Outdoor Media Solutions says that DOOH brings advertising to life, but these are still early days for this medium as DOOH media assets are still largely available only in the major markets.
‘Multiple brands leverage roadside DOOH in innovative ways’
In Digital OOH By M4G Bureau - June 30, 2023
Vinkoo Chakraborty, President, Rapport Chrome (an OOH arm of IPG Mediabrands India) says that conventional large formats provide impact, scale, and ubiquity, while traffic-facing DOOH takes storytelling to a whole new level.
Caroda, Adform, Trina Marketing launch first pDOOH open auction in South Africa
In Digital OOH By M4G Bureau - June 29, 2023
Czech company Caroda, in collaboration with the South African branch of Adform and media agency Trina Marketing, has launched the first open marketplace in the in-store Digital-Out-Of-Home (DOOH) advertising network in South Africa.