‘We are witnessing the fourth industrial revolution’

In OOH Solutions By M4G Bureau - July 20, 2023

Shashank Shah, Co-Founder, UtopiaTech shares his thoughts on the changing trends and landscape of the Indian OOH sector ahead of the upcoming OOH Expo in Delhi on 28th and 29th July.

The OOH changemakers at OAC 2023

In OOH Solutions By M4G Bureau - July 18, 2023

M4G spoke with Vishwanjali Technology as they prepare to present their innovations at the OOH Expo.

“Clients are more aware of what they want from their assets”

In OOH Solutions By M4G Bureau - July 18, 2023

Naveen Kumar, Founder and CEO, INFONICS Technologies talks about how his firm has changed its outlook towards servicing clients in an evolving DOOH ecosystem.

‘Campaign delivery matters’

In Viewpoints By Rajiv Raghunath - July 14, 2023

Michael Steinberg, Chief Revenue Officer of US-based StreetMetrics throws light on measurement metrics for moving media, and key factors contributing to greater market acceptance of their offerings, in an interview with Rajiv Raghunath. Edited excerpts:

US’ Screenverse opts for Place Exchange’s PerView solution

In OOH Solutions By M4G Bureau - July 14, 2023

PerView solution provides buyers and sellers the ability to measure every type of OOH media asset using dynamic, deterministic data to deliver up-to-date measurement insights specific to each location

‘License fee on roadside DOOH way too high’

In Digital OOH By M4G Bureau - July 13, 2023

Anoushka Khanna, Director of Priya Communication underlines the need for rationalising the license fee and bringing in standard norms for DOOH

US’ Basis Technologies in tie-up with Vistar Media for DOOH

In Digital OOH By M4G Bureau - July 12, 2023

Basis' omnichannel DSP provides marketers with access to Vistar Media’s marketplace for DOOH media

Ocean Outdoor’s 2023 digital creative competition opens with a £500,000 prize fund

In OOH News By M4G Bureau - July 10, 2023

Participants can submit original ideas, six of whom will be featured on Ocean’s premium full motion DOOH network.

‘Audience data is key to DOOH success’

In Digital OOH By M4G Bureau - July 10, 2023

Jahan Mehta, Director, Selvel One Group underlines the need to focus on audience data and insights.

‘We need to build merit for DOOH’

In Digital OOH By M4G Bureau - July 07, 2023

Vikas Nowal, Country Head & Co-Founder, Interspace Communications points out that currently the content on the digital OOH screens in India are not compelling enough; they have to be interactive and create a ‘wow’ factor