Results For "DOOH"
957 News Found
Flow City, Broadsign partner to broaden access to global DOOH advertising
In Digital OOH By Rajiv Raghunath - June 01, 2023
Programmatic ad tech integration unlocks new DOOH inventory, including Clear Channel, for independent agencies, small businesses, and startups; introduces growth opportunities.
JCDecaux India introduces 2 new innovations at T2 of Kempegowda International Airport Bengaluru
In OOH News By M4G Bureau - June 01, 2023
The new innovations – The360 and Dynamic Lightboxes – offer immersive brand experiences
Mumbai OOH: The New Maximum
In OOH News By Aayush Mohanan - May 31, 2023
The Maximum City is seeing a new OOH landscape unravel as varied DOOH formats take positions alongside the larger-than-life traditional media, providing the advertising brands with a compelling bouquet of outdoor media options. Aayush Mohanan captures the insightful observations shared by leading Mumbai OOH media owners.
Full motion DOOH brand videos significantly boost sales, attract new customers:oOh!media study
In Digital OOH By M4G Bureau - May 22, 2023
The study tracked the campaign effectiveness of non-FMCG brands using oOh! motion
Former IPG executive Mike Cooper joins DOmedia leadership team
In Digital OOH By Rajiv Raghunath - May 18, 2023
Mike will be focusing on the company’s international expansion
Broadsign ushers in next-generation ad server
In Digital OOH By M4G Bureau - May 17, 2023
Advertisers have often had access to better targeting tools than OOH campaign planners, but the Broadsign Ad Server challenges that history, providing media owners with the same flexibility and comprehensive targeting capabilities.
Bright Outdoor Media operationalises digital billboards at Andheri West, Mumbai
In Digital OOH By M4G Bureau - May 16, 2023
The company extends its media offerings with forays into DOOH space
Adkom, Blip, Broadsign in pDOOH collaboration
In Digital OOH By M4G Bureau - May 12, 2023
The integration unlocks US roadside inventory that may have previously been difficult to procure due to a fragmented media owner landscape.
Billboards highly effective venue in pDOOH advertising: Vistar Media study
In Research By M4G Bureau - May 11, 2023
Advertisers from the retail industry ran the most billboard campaigns that included measurement in 2022, followed by consumer packaged goods (CPG), financial services and telecommunications, the study says.
Skybags' latest campaign shines bright on Mumbai’s Eastern Express Highway
In OOH News By M4G Bureau - May 05, 2023
The campaign will be live for a period of 28 days.