Skybags' latest campaign shines bright on Mumbai’s Eastern Express Highway

Skybags launched their latest campaign titled “Keep Trending” and have embraced the DOOH space in a bid to do something innovative for their products. 

The campaign, which went live on Thursday, was executed by Mumbai-based Devangi Outdoor on their larger-than-life 60x40 feet digital screen located at the Amar Mahal Flyover in Chembur along the Eastern Express Highway (EEH). The screen, named ‘Helios’, has a total resolution of 3078x1944 pixels, elevating the viewer experience. 

Speaking of the installation, Payal Patel, Co-founder, Devangi Outdoor, believes that the asset can garner up to 75,000 impressions in a day given the location experiences heavy traffic. “The USP of the location is that it is located close to areas such BKC and Santacruz – Chembur Link Road (SCLR) which not only provides great visibility for the ad, but it is also seen by our target audience – people with high disposable income”, she said.