Bright Outdoor Media operationalises digital billboards at Andheri West, Mumbai

Close on the heels of the company’s listing on the Mumbai SME Exchange, leading OOH media owning firm Bright Outdoor Media has set up four large format digital billboards in Andheri West. The move gives expression to the company’s public statement made ahead of the listing that the resources mobilised would be directed to initiatives like DOOH media investments.

Bright Outdoor has set up two 40 ft x 40ft and two 30ft x 10ft LED digital billboards that Dr Yogesh Lakhani, CMD of the company says will “provide a dynamic and immersive experience to our partner brands, delivering their brand stories more effectively.”