Results For "COVID"
219 News Found
OOH in Covid Times
In Viewpoints By M4G Bureau - August 10, 2020
Innovation and customer-centricity helped the OOH industry to come out stronger from the 2008 crisis; today, the industry is called upon to reinvent its business to overcome the unprecedented crisis caused by the Covid-19 pandemic
MAD data analysis cites audience build-up in Mumbai, Delhi, Goa markets
In Research By Rajiv Raghunath - August 04, 2020
Moving Walls, powered by its patented audience movement analysis approach - Moving Audiences Decisions (MAD) data analysis, based on multiple data-sets captured from 102 locations around grocery outlets in the three cities, underscores the nature of audience movement in the face of the Covid-19 situation. Moving Walls has exclusively collaborated with Media4Growth to provide an up-close view of OOH audience metrics in Indian cities
Price cut of media sites to bring brands back on OOH, says poll conducted by Media4Growth
In OOH News By Bhawana Anand - July 29, 2020
62% of respondents have cast votes in favour of reduction in the rates of sites by media owners which will help in re-start of outdoor business
Zenith forecasts 16% growth for OOH & 65% growth for cinema by 2022
In Research By M4G Bureau - July 29, 2020
Out-of-home and cinema growth will be stronger as they compensate for much greater declines this year, states report
Big ideas derive from biggest problems
In Viewpoints By Bhawana Anand - July 27, 2020
Raj Kamble, Founder and Chief Creative Officer at Famous Innovations shares the role of creativity in OOH advertising industry in this global Covid19 situation
NEW BUSINESS OPPORTUNITIES IN THE NEW NORMAL
In OOH Solutions By M4G Bureau - July 27, 2020
The eBook provides graphic details of new business opportunities in banners, graphics, signages, and more
Non-metros expected to lead towards recovery faster than metro markets: EY Survey
In Research By M4G Bureau - July 24, 2020
However, OOH media consumption will take longer duration to come in terms of pre-COVID scenario
Real Estate sector improves OOH condition of Mumbai metropolitan region
In OOH News By Pray Jani - July 24, 2020
The campaigns are aiming to target people migrating towards less populated areas like Dombivali and Kalyan having safety as the current priority
With no relief to media owners, Bombay High Court hearing adjourns for a week
In OOH News By M4G Bureau - July 22, 2020
A week-long wait for media owners expecting relaxation in license fees for the months from May to August
Media owners’ await BBMP’s decision on media selection for Covid19 campaign
In OOH News By M4G Bureau - July 21, 2020
The pending decision on the selection of media is adding to the worries of media owners