Real Estate sector improves OOH condition of Mumbai metropolitan region
By Pray Jani - July 24, 2020
The campaigns are aiming to target people migrating towards less populated areas like Dombivali and Kalyan having safety as the current priority
The regional OOH industry of the Mumbai Metropolitan Region (MMR) has geared up with the increasing spends from the real estate category amid Covid19.
In order to find a safe place in one of the most populated city worst hit by the pandemic, people are migrating towards outskirts of the city. They are moving in the areas like Dombivali, Kalyan and others. Hence, this gives boost to the real estate sector, which in turn accelerates ad spends in the MMR.
“There have been some promising inquiries from the real estate category looking to launch campaigns. Therefore, with the improving situation in the city, we can begin from the coming month,” said Amardeep Singh, Director, Ronak Advertising.
He also believes that once the local trains and malls resume operations, there will be an increase in advertising ratio to at least 25% of occupancy.
Whereas, Telex Advertising has already started leveraging its long-term deals, done with real estate players during the crisis. Jitesh Patil, Founder, Telex Advertising said, “About 80% of our sites are occupied by the real estate industry. Regions like Dombivali and Kalyan have economic housing options and are also becoming safer choices for people.”
“Even during lockdown, most of our sites have been active which we have offered to builders on three-year lease,” he added.