Saturday, October 31, 2020

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Results For "COVID"

174 News Found

Nagpur Civic body extends advt contracts duration as lockdown relief
Nagpur Civic body extends advt contracts duration as lockdown relief

In OOH News By M4G Bureau - October 30, 2020

The regional media owners haven’t received any communication regarding extension of tender

Audience data will power outernet growth in sync with internet: Srikanth Ramachandran
Audience data will power outernet growth in sync with internet: Srikanth Ramachandran

In OOH News By M4G Bureau - October 30, 2020

Srikanth Ramachandran, Group CEO, Moving Walls points out that in the current Covid-19 impacted period, clients ask for more detailed campaign performance reports

‘Experiential marketing industry has lost fortune in the last six months’
‘Experiential marketing industry has lost fortune in the last six months’

In Viewpoints By Bhawana Anand - October 22, 2020

Divanshi Gupta, Director, The Marcom Avenue, shares the state of BTL/experiential marketing industry, badly hit by the impact of Covid19 pandemic

Calcutta HC ruling impacts OOH business of eastern India during Durga Puja
Calcutta HC ruling impacts OOH business of eastern India during Durga Puja

In OOH News By Pray Jani - October 21, 2020

According to media owners, usually, during Durga Puja festival, media occupancy rate is 90% but this time they are finding it difficult to keep even 20% of the media occupied; Sales have fallen by 70% and due to no pandal branding, accounting loss of approx. INR 1.5 crore business

‘If done right, audience data will deliver a major multiplier of investment to OOH media’
‘If done right, audience data will deliver a major multiplier of investment to OOH media’

In OOH News By Rajiv Raghunath - October 20, 2020

Srikanth Ramachandran, Founder & Group CEO of Moving Walls asserts that in the new normal post Covid-19, planning and campaign inflight/post-campaign reporting are becoming vitally important for OOH

Mumbai Railway brings innovative advertising formats in new tenders
Mumbai Railway brings innovative advertising formats in new tenders

In OOH News By Pray Jani - October 20, 2020

The division is taking initiatives to cover the loss by releasing new formats for advertising; Also, the zonal division contemplating abouts resuming trains’ full services before November 15 this year

Havas Group India unveils results of Meaningful Brands 2020: COVID edition study
Havas Group India unveils results of Meaningful Brands 2020: COVID edition study

In Research By M4G Bureau - October 20, 2020

The study identified eight meaningful shifts across APAC that can help brands close the expectation gap between consumer and brand, created due to the pandemic

Mumbai Media owners unsatisfied with Western Railway's rebate proposal
Mumbai Media owners unsatisfied with Western Railway's rebate proposal

In OOH News By Pray Jani - October 19, 2020

According to the proposal, footfall from June till September, 2020 have been compared with the respective months of 2019

SDMC plans extensive OOH campaign on Covid19 awareness
SDMC plans extensive OOH campaign on Covid19 awareness

In OOH News By M4G Bureau - October 12, 2020

The corporation is expected to deploy a variety of media formats such as hoardings, posters, unipoles, parking areas, auto-rickshaw, metro stations, bus stands, toll gates, construction sites and wall paintings

No swirling to the rhythm of Garba for brands this year
No swirling to the rhythm of Garba for brands this year

In OOH News By Pray Jani - October 09, 2020

Even after receiving some relaxation from the government, Gujarat’s regional media owners are in no mood to participate in branding or promotional activities during this year’s Navratri festival

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