Dipankar Sanyal,CEO of Platinum Communications explains how digitization is transforming the Out of Home (OOH) advertising industry, making Digital Out of Home (DOOH) a key growth...
Ströer's Christian Schmalzl highlights the rapid rise of digital out of home advertising while urging the industry not to overlook the enduring impact of classic formats.
Ideacafe Roots aims at addressing brands communication needs in Tier 2 and Tier 3 cities
Partnership set to capitalise on the growing demand for cinema advertising, with market Ad-Ex projected to grow by 12% this year
At the recent OOH Advertising Convention (OAC) 2024, Aishwarya Pratap Singh, Chief Business Officer of ITC Foods, shared his perspective on the enduring importance of out-of-home...
From defining a clear positioning, to being agile enough to spot what’s working and what’s not working, the Fireside Chat on the theme: ‘Daring to be...
Global OOH spend in 2023 reached $41.9bn USD and represented 5.2% of global ADEX – breaking through the $40bn barrier, the 5% barrier and eclipsing the...
Ashonal Pereira, Founder and CEO of Mancunianz highlighted his journey as a startup in the OOH & creative advertising industry, in a conversation with Media4Growth
Government push on infrastructure and urbanisation will boost OOH inventory especially premium formats
Year 2024 expected to see greater OOH growth, powered by the Olympics, the Euros football championships and some 50% of the world's population going to the...
