Delhi’s three civic bodies expect INR 100 crore combined OOH advertising revenue loss

In OOH News By M4G Bureau - September 24, 2020

A standing committee has been appointed to figure out the option to reduce the loss; Media owners waiting for rebate scheme

Punjab media owners get surrender option under relief scheme

In OOH News By Bhawana Anand - September 23, 2020

The state government has announced rebate for advertisement contracts considering several representations made by the media owners

MHOA supports Maharashtra civic body for new Covid-control-campaign

In OOH News By Bhawana Anand - September 18, 2020

The association has planned to provide around 800 vacant sites to MCGM for their new campaign ‘My Family My Responsibility’

TPS Engage, art tech company d’strict craft spectacular, contextual DOOH

In Digital OOH By Rajiv Raghunath - September 14, 2020

The two companies are now offering their clients a unique opportunity to combine exceptional visuals with dynamic delivery technology

Rail ministry relief gets mixed reactions from media owners

In OOH News By Bhawana Anand - August 25, 2020

Media owning firms welcome the relief but have concerns over conditions applied owing to uncertain market situation

‘OOH proved itself as a boon for JadeBlue’

In Viewpoints By Pray Jani - August 20, 2020

Jitendra Chauhan, CMD, JadeBlue, shares how OOH has been proving itself as an effective media in reviving their business, affected by the impact of Covid19

OOH projected to grow at 30%-100% in H2: Pitch Madison Report

In Research By M4G Bureau - August 19, 2020

The Pitch Madison Report H1 2020 cites that OOH experienced (-)55% degrowth, from Rs 3,495 cr in H1 2019 to Rs 761 cr in H1 2020; projected growth rate for FY2020 stands at (-)35% - (-)50%.

Clear Channel launches proprietary mobile-data platform for OOH planning

In OOH News By M4G Bureau - August 14, 2020

The new platform is for brands navigating the evolving post-Covid-19 world through providing the information needed to better understand target audiences

‘Innovative DOOH options will spur railway media biz’

In OOH News By Bhawana Anand - August 14, 2020

Shriranga S, Founder of Vyoma Media, asserts that smaller players armed with innovative solutions have a better chance for a turnaround

Brands need to deliver right messages & experiences to customers to drive recovery: Kantar

In Research By M4G Bureau - August 13, 2020

Wave 7 of Kantar’s Covid19 Barometer shows that consumer demands brands to be an example and guide the change observed because of the pandemic