World Out of Home Organization (WOO) European Forum meeting today

In OOH News By M4G Bureau - May 18, 2021

WOO will be unveiling its “Creating Global Guidelines for Out of Home Audience Measurement” initiative in the virtual conference.

WOO to unveil new audience measurement initiative at European Forum on May 18

In OOH News By Rajiv Raghunath - May 14, 2021

The metrics project will be chaired by Neil Eddlestone of Runor Data Consulting; Industry specialist Gideon Adey of GUROOH to develop the update guidelines on behalf of WOO.

Quividi, Moving Walls in pact to enhance audience measurement, pDOOH executions

In OOH News By Rajiv Raghunath - December 08, 2020

With the integration, advertisers and media owners gain access more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards

‘Apples-to-apples approach to measurement absolutely necessary’

In Viewpoints By Rajiv Raghunath - October 29, 2020

A unified currency that can be used across all OOH formats makes it easier to plan and easier to buy, states Kym Frank, President, Geopath on the subject of audience measurement metrics for place-based media.

Eyetalk Media Ventures launches data driven audience measurement 'PEOPLE'

In Digital OOH By M4G Bureau - July 14, 2020

The data collected from multiple sources like Mobile, RFID, POS, IoT driven devices is being integrated into the proprietary automated dashboard that provides granular insights at the hyper-local level

OOH Expo 2021 to be launched at Mumbai’s Nehru Centre on Jan 22-23, 2021

In OOH Solutions By M4G Bureau - January 22, 2020

The largest exposition of OOH solutions will have the participation of 70+ exhibitors from India and the overseas

Ormax Media launches measurement tool for ambient advertising

In OOH News By Pray Jani - November 07, 2019

The media consulting and analytics firm has developed a software that offers real-time audience measurement solutions

'Audience measurement is the OOH currency': Gideon Adey

In OOH News By Pray Jani - August 05, 2019

With the digital shift in OOH, Gideon Adey, Audience Activation Director, Kinetic Worldwide UK, spoke on what works to create an effective campaign, at OAC 2019

JCDecaux launches intl audience measurement tool for airports

In OOH News By M4G Bureau - February 22, 2019

The new solution will be launched at Paris Aéroport, then at Changi Airport Singapore in April, before being gradually rolled out across main hubs

Spotlight on audience measurement metrics at 1st Transit Media Talks Conference

In OOH News By M4G Bureau - February 22, 2019

Manas Mohan, Ideation Evangelist & Principal Consultant, SHARP, Laqshya Media Group will make a presentation on ‘How audience metrics will catalyse transit media growth’