Results For "Audience-Measurement"
53 News Found
Stable contracts, proper legal system, vision & reputation vital to attracting big investments to OOH: Noomi Mehta, Chairman, IOAA
In OOH News By M4G Bureau - March 14, 2022
Attribution is central to OOH audience measurement; IOAA is making a start. “Ultimately we hope to go toward making a unified measurement system to that we can evaluate the effectiveness of an OOH campaign,” said Noomi.
Clear Channel Singapore’s OutSmart Pro introduces near real-time impressions, AI-driven vehicle count
In OOH News By Rajiv Raghunath - March 01, 2022
The enhanced audience measurement solution comprises an Anonymous Video Analytics software that analyses pedestrians and vehicles to calculate impressions and dwell time in real-time
ROAD to Africa’s OOH growth
In OOH News By Rajiv Raghunath - February 07, 2022
Trish Guildford, General Manager of the Out of Home Measurement Council, South Africa and Jorja Wilkins, Executive, Marketing and Marketing Services at Primedia Outdoor share their perspectives on the development and use of OOH audience measurement metrics, in the WOO Africa Forum session anchored by GUROOH CEO Gideon Adey.
‘Direct concerted efforts to build & promote OOH audience metrics’
In Research By Rajiv Raghunath - November 08, 2021
Experts underlined the criticality of developing robust audience measurement metrics for propelling OOH growth in Asian markets, while addressing the Asia Forum of World Out of Home Organization (WOO)
US placed-based media business Trooh ties up with Comscore for DOOH audience measurement
In Digital OOH By M4G Bureau - October 20, 2021
Reaching the right consumer with the right message in the right venue is more important than ever, says Alison Jacobs, CRO, Trooh
US-based Starlite Media onboards Quividi Audience Measurement Platforms
In Digital OOH By Rajiv Raghunath - October 04, 2021
Starlite has now decided to equip its growing digital network of ultra-large format hi-bright displays with Quividi’s platforms (AMP Outdoor and AMP Indoor)
‘Need comparable metrics for DOOH inclusion in media plans’
In Digital OOH By N Jayalakshmi - June 30, 2021
Rachana Lokhande - Advisor to Board of IOAA, Business Strategist, Consultant digital Media Services, Schindler AG, and Satyen Sharma - Head Ormax OHM, Ormax Media, spoke at length on the various key aspects involved in syndicated audience measurement at the session ‘Redefining DOOH Audience Measurement’ The session, held as part of the Quividi conference, ‘India, the next DOOH giant?’ was moderated by Olivier Duizabo - President, Quividi.
Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models
In Digital OOH By M4G Bureau - June 29, 2021
Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
Quividi Conference on “India, the next DOOH giant?” on June 29
In Digital OOH By M4G Bureau - June 28, 2021
The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"
Quividi India Conference to feature a session on ‘Redefining DOOH Audience Measurement’
In Digital OOH By M4G Bureau - June 25, 2021
The knowledge session will centre on the challenges related to OOH audience measurement in India and the different initiatives being taken to bring data and business intelligence to the industry.