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Home » Digital OOH » Quividi India Conference to feature a session on ‘Redefining DOOH Audience Measurement’
Quividi India Conference to feature a session on ‘Redefining DOOH Audience Measurement’

By M4G Bureau - June 25, 2021

The knowledge session will centre on the challenges related to OOH audience measurement in India and the different initiatives being taken to bring data and business intelligence to the industry.

The Quividi India Conference, to be held on a virtual platform on June 29, 2021, will feature a session on ‘Redefining DOOH Audience Measurement’ addressed by Rachana Lokhande, Advisor to the IOAA Board of Directors, Business Strategist, Consultant, Digital Media Services, Schindler AG; Arijit Chakrabarti, Associate Vice-President, Group M; Satyen Sharma, Head OHM - Ormax Media; and Olivier Duizabo, President, Quividi. The deliberations will centre on

the challenges related to OOH audience measurement in India and the different initiatives being taken to bring data and business intelligence to the industry.

The online conference, being organised by Quividi, the leading audience and campaign intelligence platform for DOOH and digital signage, will feature discussions on: 

  • Digitisation of Indian OOH, and deployment of significant DOOH inventory at airports, metro rail networks, railway networks, as the transit infrastructure undergoes modernisation.
  • The crucial need for data intelligence & audience measurement tools and systems for DOOH.
  • Leveraging the full potential of DOOH creative capabilities to make the media a strategic customer engagement channel.

To participate in the conference, click here. Registrants will have access to the replay of the event if they are unable to atttend the live event.

Quividi, the leading audience and campaign intelligence platform for DOOH, will host its next online conference on June 29th 2:30 PM, with industry leaders to discuss the tremendous potential of DOOH in India.

Here's where you can sign up for free:  Link

(If you can't make it live, all registrants will have access to a replay of the event.)

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