‘Nigeria’s OOH stakeholders must work collaboratively on audience measurement’

In OOH News By Rajiv Raghunath - April 03, 2024

Kingsley Onwukaemea, Founder of OOH Academy and Convener of the Location Marketing Awards (LOMA, Nigeria highlights the imperative of building a common currency for OOH

‘OOH Audience metrics a must for data-driven decision-making’

In OOH News By Rajiv Raghunath - March 29, 2024

Highlights from a WOO Africa Forum panel discussion involving Gideon Adey, CEO, GurOoh, Trish Guilford, General Manager, OMC, Sanna Fourie, Specialist - Client Solutions, Ask Afrika, and Daniel Wong Chi Man, Global Service Line Lead Audience Measurement, IPSOS

BlueZoo delivers its audience measurement technology to retailers on BrightSign Series-5 media players

In OOH Solutions By Rajiv Raghunath - February 28, 2024

BlueZoo Impressions, Reach, and Frequency Measurement is cut out for retail media networks

‘Audience measurement standardisation is necessary for OOH growth’

In Viewpoints By Rajiv Raghunath - February 07, 2024

Advertisers are prioritising accountability given that data is the only source of media planning assessment, states Maud Moawad, CEO & Co-Founder, Seventh Decimal in an interview with Rajiv Raghunath

‘Prescriptive briefs, technical committees, cost efficiency, industry standards must for best outcomes from audience measurement’

In OOH News By Rajiv Raghunath - November 09, 2023

Gideon Adey of World Out of Home Organization, Maud Moawad, CEO, Seventh Decimal, Kristina Rudoman, Chief Commercial Officer, Allunite, Jun Sakurai, CEO, LIVE BOARD, and Daniel Wong-Chi-Man, Chief Commercial Officer – Audience Measurement, Ipsos discuss the theme of audience measurement in the WOO Bali meet.

COMMB, Environics Analytics forge strategic alliance to leverage dynamic mobile movement data

In OOH News By Rajiv Raghunath - October 20, 2023

By joining forces with Environics Analytics, we are harnessing the power of cutting-edge data and analysis techniques, says Amanda Dorenberg, President, COMMB,

‘Money spent on our medium, is money well spent’

In OOH News By M4G Bureau - August 07, 2023

With the rise of technology, OOH is finally catching up its digital medium peers in terms of audience measurement to help advertisers make informed decisions.

OMIG launches open-source OOH audience measurement framework

In OOH News By M4G Bureau - May 31, 2023

The Outernet Marketing Innovation Group (OMIG) is a regional industry initiative spearheaded by Moving Walls and The Association of Advertising and Marketing Singapore (AAMS)

‘Mumbai OOH has the potential to grow at 15% YoY’

In Viewpoints By M4G Bureau - April 10, 2023

The future of OOH in Mumbai will be driven by audience measurement, ad tech and an increased interest in DOOH, says Junaid Shaikh, MD, Roshanspace Brandcom in an exclusive interview with Media4Growth.

Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023

In OOH News By M4G Bureau - January 02, 2023

Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023