Results For "Audience-Measurement"
44 News Found
Tech applications, immersive content, audience metrics moving the levers for OOH growth in 2023
In OOH News By M4G Bureau - January 02, 2023
Trends and developments seen in OOH / DOOH in 2022 will be foundational for accelerated industry growth in 2023
Tiger Party shares outlook on how immersive experiences will transform billboards into genre-bending brand journeys in 2023
In Digital OOH By M4G Bureau - December 16, 2022
Affinity will be the key for 2023: Tiger Party CEO Rafale Chang
JCDecaux Chief Data Officer Francois-Xavier Pierrel to keynote science of OOH at WOO MENA Forum
In OOH News By M4G Bureau - December 16, 2022
Day 2 of the Forum will major on the Science of Out of Home including the use of Data, Audience Measurement and making the most of OOH’s Programmatic opportunity.
oOh!media CEO Cathy O'Connor keynote speaker at WOO's APAC Forum
In OOH News By M4G Bureau - September 01, 2022
O’Connor will be speaking on the theme of ‘Science of Out of Home’ covering subjects like audience measurement.
Brand engagement, metrics, DOOH, creativity stood out in OAC Day 2 deliberations
In OOH News By N Jayalakshmi - August 22, 2022
From audience measurement and role of technology, to leveraging creativity and enhancing the competitive quotient of OOH, the second and concluding day of OAC 2022 set new milestones for the OOH eco-system through an engaging lineup of speakers and sessions.
Audience Measurement booklet launched at OAC 2022
In OOH News By M4G Bureau - August 18, 2022
The booklet available on the OAC app for download, takes the users through the metrics platform Roadstar & Telescope developed by ReLU AI System, and was launched by the Indian Outdoor Advertising Association (IOAA) at the Outdoor Advertising Convention (OAC) 2022 being held at Westin Mumbai Powai Lake.
World Out of Home Organization in-person APAC Forum in Kuala Lumpur on Oct 11-13
In OOH News By M4G Bureau - August 09, 2022
Topics to be covered include maintaining OOH's advantage in a digital world; responding to the sustainability challenge, and driving growth in OOH through audience measurement.
World Out of Home Organization launches Global Guidelines for OOH Audience Measurement
In OOH News By Rajiv Raghunath - June 13, 2022
The guidelines were created with collaboration worldwide from 11 audience measurement bodies, 2 regional bodies and 4 international OOH companies.
Kinetic Global CEO Kaplan joins speaker line-up for WOO Toronto 2022
In OOH News By Rajiv Raghunath - April 05, 2022
WOO President Tom Goddard says: "Digitisation, audience measurement and sustainability will be three of the key themes at Toronto 2022”.
WOO to reveal new audience measurement guidelines at Toronto 2022
In OOH News By Rajiv Raghunath - March 24, 2022
The new guidelines are the result of an extensive research exercise among 11 audience measurement bodies, working with international media owners and media buyers.