Quividi, Moving Walls in pact to enhance audience measurement, pDOOH executions
By Rajiv Raghunath - December 08, 2020
With the integration, advertisers and media owners gain access more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards
Quividi, a leading audience and campaign intelligence platform for DOOH, has announced its integration with Singapore-based OOH ad-tech company Moving Walls. The integration combines Quividi’s real-time audience and campaign intelligence data and analytics with Moving Walls’ Data Management Platform (DMP), providing advertisers and media owners with more extensive cloud-based planning, buying, and measurement tools for place-based media like digital and static billboards.
Quividi’s high fidelity data and Anonymous Video Analytics (AVA) solution adds an extra layer of campaign intelligence to the Moving Walls’ own technology, bringing greater precision in the audience measurement process, while adhering to privacy compliance. Moving Walls’ advertisers and place-based media owners will be able to transact programmatically and deliver dynamic targeted campaigns at a granular level.
The partnership was made possible thanks to DiGital Content Technologies (DGCT), Quividi’s long-term regional distributor in Asia. DGCT supports local system integrators, retailers and OOH media networks in the next phase of their digital transformation where integration of real-time data is key for enabling programmatic, smart content delivery and online to offline (and vise-versa) customer journey.
“Quividi’s AVA solution will strengthen the output of our patented multi-sensor measurement solution ‘Moving Audiences,’’ says Srikanth Ramachandran, CEO & Founder of Moving Walls. The scalable adoption of programmatic DOOH will depend on the quality of datasets and the reliability of ‘Impression Multipliers’ that ultimately decide where and when the content will be played. We are excited to work with Quividi to empower demand side platforms with near real-time decisioning capabilities that deliver higher return on investment based on advertising spends.
“We believe in the value of high fidelity data in powering programmatic exchanges,” says Laetitia Lim, Quividi’s CEO. “With Quividi’s audience and campaign intelligence platform now integrated with Moving Walls, brands and advertisers can plan and deliver targeted campaigns to the right audience and measure performance in real-time”.