Results For "Srikanth-Ramachandran"
44 News Found
‘OOH organisations require deeper understanding of adtech applications’
In Viewpoints By Rajiv Raghunath - December 22, 2022
Initially, adtech firms faced challenges in acquiring technical skillsets for developing solutions, but that’s not the case anymore, says Srikanth Ramachandran, Group CEO, Moving Walls. Skillsets are much more required in areas like media product management, sales, and particularly for adoption and application of adtech solutions in OOH business. Edited excerpts of the interview with Rajiv Raghunath.
Japanese OOH major jeki inks deal with Moving Walls to tap into regional, global budgets
In OOH News By M4G Bureau - December 15, 2022
Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media.
AirAsia goes full throttle with pDOOH to power mega sale take-off
In Digital OOH By M4G Bureau - December 06, 2022
A whopping 7 million free seats were offered to celebrate an incredible 700 million passengers flown in conjunction with the airline’s 21st anniversary.
GroupM in partnership with Moving Walls for performance-driven, verifiable DOOH advertising in Malaysia
In OOH News By Rajiv Raghunath - April 11, 2022
The partnership enables clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) to leverage Moving Audiences Plus
Singapore’s Anjels Media partners LMX to enable pDOOH on its residential screen network
In Digital OOH By M4G Bureau - December 16, 2021
Anjels Media’s DOOH network has 300+ screens installed in affluent residences across Singapore
Powering Programmatic OOH in Asia markets
In Digital OOH By Rajiv Raghunath - November 12, 2021
A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic OOH goes mainstream. The panel discussion was held in the Asia Forum organised by World Out of Home Organization on Oct 28
World Out of Home Organization gears up for 1st Asia Forum on Oct 28
In OOH News By Rajiv Raghunath - October 20, 2021
Programme of events will culminate in 2022 Toronto Global Congress
Primedia Outdoor to access LMX platform for audience metrics in 7 African markets
In Digital OOH By M4G Bureau - October 11, 2021
The metrics will be used for Prime Outdoor DOOH inventories in Zimbabwe, Lesotho, Namibia, Nigeria, Botswana, Eswatini, and Zambia
Fairprice Group’s Kopitiam deploys Moving Walls audience metrics for food court advertising in Singapore
In Digital OOH By Rajiv Raghunath - July 29, 2021
This initiative is part of the Association of Advertising and Marketing Singapore (AAMS) move to champion industry-wide regional Outernet media measurement using Moving Walls' technology.
‘CPM model of pricing is here to stay’
In Digital OOH By Pray Jani - July 01, 2021
Srikanth Ramachandran, Founder and Group CEO - Moving Walls Holding, moderated the session, ‘The Business Model Powering The Next Billion Outernet Digital Screens’ with Paul Leo Versley, Co-Founder, Lantern Media, and Vivek Kumar Director, Strategic Marketing - Cheers & FairPrice Xpress at the Quividi India Conference held on June 29. The session discussed sectors that would accelerate DOOH growth in India.