Moving Walls to power MASTRUM platform customised for OOH advertising in Japan

In Digital OOH By M4G Bureau - April 28, 2023

MASTRUM is an impression-based digital OOH advertising platform that provides ad space trading, ad serving, and programmatic DOOH advertising to meet domestic and international demand

‘pDOOH is definitely a growth segment’

In Digital OOH By Rajiv Raghunath - April 12, 2023

“Automation, measurement and connectivity to omni DSPs build advertiser confidence and that should be the focus of all our efforts,” says Srikanth Ramachandran, Group CEO of Moving Walls in an interview with Rajiv Raghunath.

Dentsu Africa, Moving Walls tie up to launch full-stack DOOH adtech platform across Africa

In Digital OOH By M4G Bureau - February 21, 2023

The solution is set to launch in three of the largest African markets with a series of pilot campaigns for leading brands.

LMX & MIZET partner Pyxis UAE to enable dynamic content management for new retail DOOH network

In Digital OOH By M4G Bureau - February 13, 2023

The collaboration leverages the strengths of all three companies to offer a comprehensive content delivery platform for the DOOH network

‘OOH organisations require deeper understanding of adtech applications’

In Viewpoints By Rajiv Raghunath - December 22, 2022

Initially, adtech firms faced challenges in acquiring technical skillsets for developing solutions, but that’s not the case anymore, says Srikanth Ramachandran, Group CEO, Moving Walls. Skillsets are much more required in areas like media product management, sales, and particularly for adoption and application of adtech solutions in OOH business. Edited excerpts of the interview with Rajiv Raghunath.

Japanese OOH major jeki inks deal with Moving Walls to tap into regional, global budgets

In OOH News By M4G Bureau - December 15, 2022

Moving Walls will leverage itself as a global media solution partner to bring global buyers to jeki media.

AirAsia goes full throttle with pDOOH to power mega sale take-off

In Digital OOH By M4G Bureau - December 06, 2022

A whopping 7 million free seats were offered to celebrate an incredible 700 million passengers flown in conjunction with the airline’s 21st anniversary.

GroupM in partnership with Moving Walls for performance-driven, verifiable DOOH advertising in Malaysia

In OOH News By Rajiv Raghunath - April 11, 2022

The partnership enables clients of GroupM agencies (Mindshare, m/Six, MediaCom, and Wavemaker) to leverage Moving Audiences Plus

Singapore’s Anjels Media partners LMX to enable pDOOH on its residential screen network

In Digital OOH By M4G Bureau - December 16, 2021

Anjels Media’s DOOH network has 300+ screens installed in affluent residences across Singapore

Powering Programmatic OOH in Asia markets

In Digital OOH By Rajiv Raghunath - November 12, 2021

A power-packed panel of industry experts discussed in depth the current state of programmatic OOH buying and selling, and the challenges to be addressed as programmatic OOH goes mainstream. The panel discussion was held in the Asia Forum organised by World Out of Home Organization on Oct 28