Steep fee on mall facade in South Delhi rattles media owners

In OOH News By Bhawana Anand - September 04, 2018

Although malls attract large footfalls, the steep rates will likely deter many brands from advertising on mall facade in South Delhi

Is industry getting closer to finding alternative fabric for advertising in Bengaluru?

In OOH News By M4G Bureau - September 03, 2018

BBMP has reportedly been approached with bio-degradable fabric for advertising

SDMC announces revised rates for mall wrap & signages

In OOH News By Bhawana Anand - August 31, 2018

The rates have been revised in keeping with the expected advertising demand for these formats, and also to buoy the civic body’s revenue earnings

OLX now targets media agencies, brands

In Gallery By Bhawana Anand - August 30, 2018

The online classified brand targets mainline agencies to promote their advertising business in the main metro commercial hubs

BBMP approves new ad policy, bans hoardings in city

In OOH News By M4G Bureau - August 29, 2018

The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.

OLX now targets media agencies, brands

In Campaigns By Bhawana Anand - August 29, 2018

The online classified brand targets mainline agencies to promote their advertising business in the main metro commercial hubs

ACCC green-lights APN Outdoor-JCDecaux, oOh!media-Adshel mergers

In OOH News By M4G Bureau - August 23, 2018

The merged companies will continue to compete with each other and with other out-of-home advertising providers

Khushi Advertising flies high with Tirupati airport media rights

In OOH News By Bhawana Anand - August 21, 2018

The sole ad rights have been awarded by AAI for a period of 10 years

Star Plus bring alive the ‘Nazar’ character on OOH canvas

In Gallery By Bhawana Anand - August 20, 2018

The innovative campaign was executed by Kinetic India in multiple cities, using a variety of large and short formats

‘Aggressive growth of DOOH will continue in all markets’

In Viewpoints By Rajiv Raghunath - August 20, 2018

Barry Frey, President & CEO of Digital Place-based Advertising Association (DPAA), says that digital OOH is not limited screens. Rather, digital technologies in the OOH space cover a gamut of areas like audience targeting, mobile/location/visual detection or other types of data, programmatic trading, automated systems, etc. Barry is extremely bullish on DOOH growth prospects across geographies.