Poorvika Mobiles embraces green OOH solutions for advertising in Bengaluru

In Campaigns By M4G Bureau - September 19, 2018

The campaign has been rolled out on bus shelter media, maintained by Times OOH, using eco-friendly, recyclable textile fabric that is 100% plastic free

Australian fleet firm P2P investing in digital cab advertising

In Digital OOH By M4G Bureau - September 18, 2018

The company expects advertising to account for 25-30% of total revenues in a few years

Karnataka HC directs BBMP to remove illegal media without exception

In OOH News By M4G Bureau - September 18, 2018

No interim stay to BBMP order to stop outdoor advertising in Bengaluru for one year

MCGM, MHOA to discuss issues related to rooftop sites

In OOH News By Bhawana Anand - September 12, 2018

MHOA’s stand is that permissions for erecting rooftop sites should be given on case-by-case basis depending on the strength of particular buildings

TDI International bags Ahmedabad & Goa airports in fresh bids

In OOH News By Bhawana Anand - September 10, 2018

The company plans to install a fresh bouquet of outdoor formats such as Backlit & Digital at both airports

‘OOH has adapted to changing consumer preferences’

In Viewpoints By Bhawana Anand - September 10, 2018

Idea Cellular has continually maintained its brand presence on the OOH turf. More recently, the brand also opted for DOOH advertising, and with good results. Sunita Bangard, President -- Marketing, Idea Cellular, talks about the brand’s OOH strategies, faith in the medium and their overall OOH experience

Ludhiana MC puts on hold implementation of new Punjab ad policy

In OOH News By Bhawana Anand - September 06, 2018

The local civic body plans to form a committee to make a representation for allowing more advertising formats in the city

Happy mcgarrybowen bags Foodpanda’s creative duties

In OOH News By M4G Bureau - September 05, 2018

Happy mcgarrybowen has been tasked with re-thinking brand's design language including reinterpreting its logo and visual identity. The advertising and communications will follow suit to help the brand

Times OOH bags Indore Airport media rights

In OOH News By M4G Bureau - September 05, 2018

The company will design, develop, operate and market the airport advertising media for a period of 10 years

Selvel Advertising celebrates in style Subhash Dey Niyogi’s stellar 50-year stint

In OOH News By Ria Banerjee - September 04, 2018

Subhash Dey Niyogi’s 50-year career association with Selvel One described as “the rarest of rare in the outdoor fraternity”