Results For "Advertising"
1759 News Found
Metrics, creative focus will augment OOH advertising: Brand marketers
In OOH News By M4G Bureau - August 01, 2018
The panel discussion at OAC 2018 was chaired by Lloyd Mathias, Independent Marketing Consultant & ex-Marketing Head, HP’s Consumer PC Business, Asia-Pac & Japan. The panel speakers were Gayatri Ojha, VP – Marketing & Corporate Communications, CSR, Total India; Ankit Desai, Head – Media & Digital Marketing India & Global Centre of Excellence, Marico Ltd; Anand Dubey, Head – Marketing, Mahindra & Mahindra Financial Services; and Pramod Patil, Associate VP Media, Kotak Mahindra Bank
OAA 2018 — Kinetic India wins ‘Campaign of the Year’ award for Google Maps campaign
In OOH News By M4G Bureau - July 30, 2018
Madison OOH win maximum metals (11), followed by The Social Steet (10) and Kinetic India (6); The Social Street and Kinetic India win maximum Golds (3 each)
Pramod Bhandula makes a case study presentation on best green practices for OOH
In OOH Solutions By Swaminathan Balasubramanian - July 30, 2018
JCDecaux Advertising has been globally working projects which are friendly for the three sustainable axes – environment, social and stakeholder
Noomi & Indrajit talks about new initiatives taken by IOAA
In OOH News By Swaminathan Balasubramanian - July 28, 2018
Noomi Mehta, Indrajit Sen, from IOAA explained the OOH professionals on the activities, challenges, and days ahead of outdoor advertising in India
3-volume book on OOH released at OAC 2018
In OOH News By Bhawana Anand - July 27, 2018
The book titled ‘OOH – Catalyst to Smart Urbanspace’ is authored by Dr Amiya Chandra & Mr Parvinder Singh
Girish Menon cements foundation of OAC 2018
In OOH News By Bhawana Anand - July 27, 2018
The Co-Head, Media & Entertainment of KPMG India coins that sort regulatory, financial, operational & societal challenges and boost digital OOH in order to grow advertising share
14th Outdoor Advertising Convention begins in Mumbai
In OOH News By Bhawana Anand - July 27, 2018
The two-day convention has drawn the participation of over 500 delegates including global and Indian OOH CEOs, senior government officials, media planners, brand custodians, consultants and solution providers
BMRCL likely to introduce in-train advertising in next few months
In OOH News By M4G Bureau - July 24, 2018
The metro authority is not favourably disposed to permitting train wrap advertising, but would consider introducing advertising panels inside the coaches
Amazon intrigues consumers with artistic installations
In Campaigns By Bhawana Anand - July 20, 2018
Handled by Rapport Outdoor Advertising, the prime day flash sale was promoted through unique & appealing structures at high-foot fall locations in top three metros
Gayatri Ojha to participate in a panel discussion at OAC 2018
In OOH News By M4G Bureau - July 19, 2018
Gayatri Ojha spearheads Marketing & Corporate Communications, Innovation and CSR for Total in South Asia