Results For "AV"
1643 News Found
Brands go big with promotions at Ganeshutsav mandal
In Campaigns By Bhawana Anand - September 07, 2017
A gamut of brands from different categories saw great value in building their presence at the large congregation points
IOAA mandates members, affiliate associations to root out ‘reverse auctions’
In OOH News By Rajiv Raghunath - September 07, 2017
IOAA has informed the members (direct or through affiliated associations) that any entity found to be participating in any such "reverse transaction" shall have memberships cancelled permanently and any transactions they may have with other Members shall be actively discouraged.
‘Less is more, when it comes to OOH’
In Viewpoints By - September 07, 2017
Central leverages OOH advertising to create top of mind brand recall, connect with the millennials, display retail offerings and establish the brand in smaller cities. Deepansh Bhargava, AVP - Marketing Operations & Customer Care Associate, Central Stores talks about the brand’s OOH outlook in conversation with Bhawana Anand. Edited excerpts:
Unipoles dismantled on highway stretch in Chennai following RTI
In OOH News By M4G Bureau - September 05, 2017
The RTI reportedly did not elicit a direct response but a few of the media have been dismantled on the Pallavaram-Thoraipakkam link road in Chennai
‘OOH must have an Ad-Ex at least’
In Viewpoints By Bhawana Anand - September 04, 2017
Pawan Bansal, COO, Jagran Engage, says that OOH advertising itself is not being promoted enough. He talks about the different dimensions of Indian OOH business in an interview with Bhawana Anand. Edited excerpts:
Australia’a doohfa brings together Nestlé’s Felix, Twitter on DOOH
In Digital OOH By M4G Bureau - September 03, 2017
Powered by a conversational video ad on Twitter, people’s choices on the social platform are reflected in the on-screen behaviour of the two brand’s characters
Happy mcgarrybowen appoints Rajesh Mani, Kunal Madhavdas
In OOH News By M4G Bureau - September 02, 2017
Rajesh Mani as an Executive Creative Director will head Ola, Suzuki and Jabong accounts whereas Kunal Madhavdas joins as Senior Vice President and will operate closely with Kartik Iyer and Samarjit Choudhry
Punjab OOH players waiting expectantly for a new outdoor policy
In OOH News By Bhawana Anand - September 01, 2017
Industry hopes the new policy will not increase the tax burden on the business
Matrix Cellular beckons travelers with ‘Companion App’ installation at Mumbai airport
In Campaigns By Bhawana Anand - September 01, 2017
The installation was put up for a month at the International Sapphire Promo Zone of the airport, handled by Times OOH
