Unboxing OOH: Data, metrics & personalization are key

In OOH News By M4G Bureau - July 26, 2024

The inaugural session of the 18th edition of Out of Home Advertising Convention (OAC) 2024 that was inaugurated in Bangalore today, had a fireside chat between Kedar Ravangave, Strategic Marketer (CPG, Ecommerce and Fintech) and Rajiv Raghunath, Managing Editor, Outdoor Asia & Media4Growth discussing the theme ‘Unboxing OOH for great brand outcomes’.

OAC 2024 to shine the light on ‘Navigating the new frontiers’ of OOH business

In OOH News By M4G Bureau - July 25, 2024

A galaxy of eminent leaders and achievers to address the knowledge sessions

Adittya Nath Mubayi, Quizmaster and Co-founder, Quizcraft Global to conduct The Quintessential OOH Quiz at OAC 2024

In OOH News By M4G Bureau - July 23, 2024

The open quiz contest will have the participation of all OAC 2024 delegates; and attractive prizes for winners & runners-up

Srishti conducts heart health screening camp at Veer Savarkar International Airport

In OOH News By M4G Bureau - July 19, 2024

The camp has been conducted in collaboration with Narayana Hrudayalaya

Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024

In OOH News By M4G Bureau - July 19, 2024

Actor Manoj Joshi, a recipient of the prestigious Padma Shri Award, has appeared in over 102 feature films, portraying diverse roles that have resonated with audiences.

96% of marketers, agencies in US planning to increase or maintain spending in the next 12 Months: DPAA Study

In Research By M4G Bureau - July 12, 2024

The ‘DPAA 2024 Omnichannel Decision-Makers Study’ was conducted by Advertiser Perceptions, the leader in providing research-based strategic market intelligence to the media, advertising, and ad tech industries.

‘We should have Roadstar up and running shortly’

In OOH News By Rajiv Raghunath - July 05, 2024

Praveen Vadhera, CEO of Indian Outdoor Advertising Association (IOAA) talks about the apex body’s plans for the audience metrics platform Roadstar that is designed as the common currency for Indian OOH

5 Star Advertising partners OAC 2024 as Associate Sponsor

In OOH News By Sakshi Sanghavi - July 05, 2024

“Partnering with the OOH Advertising Convention enables us to be at the forefront of industry innovation, where technology and creativity converge to set a new pace for business growth,” says Saravanan, Founder of 5 Star Advertising.

Adani Airports likely to be listed by FY2028

In OOH News By M4G Bureau - June 27, 2024

Adani Enterprises owns 8 airports including the Navi Mumbai International Airport that is being developed

Spain-based ICON Multimedia to Implement its DENEVA PIDS on Tel Aviv's Green Line Tram

In OOH News By M4G Bureau - June 27, 2024

The centralised communication solution will be integrated into various LED display formats placed on platforms, lobbies, and in videowall formats across the 62 stations of the Green Line