Results For "AV"
1646 News Found
‘Innovative formats attracting more ad spends’
In Viewpoints By Bhawana Anand - September 28, 2017
Currently, innovative formats and ambient media are proving to be the superheroes of OOH media that give marketers the confidence to come to the outdoor. However, the lack of measurement measures is playing up as a demon in the OOH success story; even a morsel figure or a metric would be big enough to overcome this challenge, says Anita Nayyar, CEO-India & South Asia, Havas Media Group.
Pantaloons installs record 48ft branded Dandiya sticks at Ahmedabad mall
In Campaigns By Bhawana Anand - September 27, 2017
Placed at One Mall in Ahmedabad, the dandiya sticks weigh over 1 ton and will be on display till September 30
Uni ads bags bus media rights in Hyderabad & Secunderabad
In OOH News By Bhawana Anand - September 27, 2017
Uni ads will have 200 sq.ft media space including side and back panels on more than 2,500 buses
‘Media planning agencies have to be media neutral’
In Viewpoints By Bhawana Anand - September 25, 2017
Nabendu Bhattacharya, CEO & MD, Milestone Brandcom, shares his thoughts on the key measures needed for OOH to gain a larger share of the ad pie. Edited excerpts of the interview:
Posterscope signs global partnership deal with The Digit Group
In OOH News By M4G Bureau - September 25, 2017
This partnership will help the agency to help clients to explore exciting opportunities available in smart cities
Wagh Bakri travels miles with bus branding in Bengaluru
In Campaigns By M4G Bureau - September 21, 2017
The brand utilises the BMTC moving media to build high visibility across the city
Jagran Engage to offer static, digital, ambient media at Lucknow metro stations
In OOH News By Bhawana Anand - September 21, 2017
The transit avenue will offer a gamut of advertising options including backlight media, floor branding, roof branding as well as responsive digital screens across 8 key stations
CAIT comes down heavily on Manforce for ‘derogatory’ campaign
In OOH News By - September 20, 2017
Confederation of All India Traders states “This is a clear irresponsible and immature attempt to boost sales by putting all our cultural value system at stake”
State-of-the-art ad-roller® set to invade malls, airports with innovative media
In OOH Solutions By Rajiv Raghunath - September 12, 2017
The innovative solution is being brought to India by Msquare Ad Roller India, a joint venture of digital printing major Macromedia and OOH firm Maverick Media
DDB Mudra Group wins the creative mandate for PUMA
In OOH News By M4G Bureau - September 12, 2017
The business will be led by Ranji Cherian, President and Managing Partner, DDB Mudra South and Vishnu Srivatsav, Creative Head, DDB Mudra South.