Results For "AV"
1643 News Found
'We have reposed faith in the medium'
In Viewpoints By M4G Bureau - July 19, 2013
Anuradha Aggarwal, Sr. Vice President, Brand and Consumer Insights, Vodafone India feels addressing gaps in the OOH industry in terms of measurement and other aspects will enhance confidence in the medium.
OAC 2013: Activation will have its own role to play
In OOH News By VJ Media Bureau - July 06, 2013
Panelists discuss the role of Activation in OOH Advertising and explore the question of whether Activation is a threat to traditional OOH.
OAC 2013: It's time to go high on tech
In OOH News By VJ Media Bureau - July 06, 2013
Allan Hill, Founder and CEO, ODEX, highlighted the need for the Indian OOH industry to embrace new technology which would pave the way for faster and cost effective growth.
OAC 2013: Fate of OOH on authority's hand
In OOH News By VJ Media Bureau - July 06, 2013
The session'short term tenure ke side effects' focussed on how media owners and authority should jointly discuss the tenure issues to overcome them.
OAC 2013: Devdutt Pattanaik talks on customization, the Indian way of doing business
In OOH News By VJ Media Bureau - July 05, 2013
Devdutt Pattanaik, Author of Business Sutra, gave a lively presentation on the Indian Way of Leadership at the OAC 2013, the exciting one of its kind event for the OOH community inaugurated in Goa today.
OAC 2013: Devdutt Pattanaik talks on customization, the Indian way of doing business
In OOH News By VJ Media Bureau - July 05, 2013
Devdutt Pattanaik, Author of Business Sutra, gave a lively presentation on the Indian Way of Leadership at the OAC 2013, the exciting one of its kind event for the OOH community inaugurated in Goa today.
Volvo Auto India & the OOH medium
In Viewpoints By M4G Bureau - July 01, 2013
On the eve of the launch of V 40 Cross Country in Bangalore by Volvo, the Scandinavian luxury car brand, we chatted with Sudeep Narayan, Marketing & PR Director, Volvo Auto India on how the auto major is effectively utilizing the outdoor medium in the country.
The 'Why' and 'How' behind Mushrooming specialist agencies
In OOH News By Reena Mehta - June 21, 2013
Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.
Rudolf Fernando appointed as National Head of Global Advertisers
In OOH News By VJ Media Bureau - June 10, 2013
The former All India President of Navabharat Group begins his new journey with India's premier outdoor agency, Global Advertisers.
Apollo Tyres go iconic at airports
In Campaigns By Bhawana Anand - June 05, 2013
The leading tyre manufacturing company in association with Vivaki Specialist Services has helped the brand in creating larger than life brand images through outdoor, which in turn has delivered positive results.
