OAC 2013: It's time to go high on tech
By VJ Media Bureau - July 06, 2013
Allan Hill, Founder and CEO, ODEX, highlighted the need for the Indian OOH industry to embrace new technology which would pave the way for faster and cost effective growth.
He then proceeded to list out some basic tips to these companies that included: Registering a domain name, acquiring and using the latest productivity tools, having clearly designated market areas, standardizing information online and standardizing terms.
As technology strategist, founder and CEO of ODEX, Allan's experience has been focused on the media and advertising sectors. Owner of multiple successful business and holding board positions in India, UAE and South Africa, he has extensive exposure and understanding to the prolific growth of new media.