Connect with us

Media Planning & Buying

OAC 2013: It’s time to go high on tech

Allan Hill, Founder and CEO, ODEX, highlighted the need for the Indian OOH industry to embrace new technology which would pave the way for faster and cost effective growth.

Published

on

Day II of OAC 2013 saw an interesting presentation by Allan Hill, ODEX, in which the focus was all on the immediate need for the Indian OOH industry to adopt newer technologies. Speaking on’Establishing Baseline Technology for the Indian D /OOH sectors’, Allan cited some global ad spend shares and pointed to the decreasing share of TV and print and the increasing share of Internet in the overall media spends and highlighted the need for OOH media companies to go bigger on the internet and other new digital mediums.
 
He then proceeded to list out some basic tips to these companies that included: Registering   a domain name, acquiring and using the latest productivity tools, having clearly designated  market areas, standardizing information online and standardizing terms.   
As technology strategist, founder and CEO of ODEX,  Allan’s experience has been focused on the media and advertising sectors. Owner of multiple successful business and holding board positions in India, UAE and South Africa, he has extensive exposure and understanding to the prolific growth of new media.

Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.