Accor Hotels showcases global footprints

In Gallery By - August 30, 2017

The brands opts for airport media to reach out to air travelers

Vodafone celebrates environment-friendly Ganeshotsav

In Campaigns By M4G Bureau - August 29, 2017

Vodafone in partnership with Pune Municipal Corporation & National Chemical Laboratory set up ‘Eco-Ponds’ at Vodafone Stores in Pune city

MP High Court directs municipal body to remove roadside hoardings

In OOH News By Bhawana Anand - August 29, 2017

Media owners in the city have yet to be notified on the matter; fear major business losses

Address underlying issues to make railway packages attractive: Media owners

In OOH News By Bhawana Anand - August 28, 2017

Issues like prior permission of concerned municipal authorities, visibility into likely RoI, high license fee, and streamlining of other procedures need to be addressed in order for the OOH industry to view railway media investment opportunities more favourably

“A common OOH currency to measure the media is vital”

In Gallery By - August 27, 2017

Dave Roberts, CEO, Primemedia, & Chairman, Out of Home Measurement Council, South Africa spoke on ‘What it takes to create & launch a common OOH currency – The South African experience’ at OAC 2017

Prega News targets expectant mothers via plane branding, airport advertising

In OOH News By Bhawana Anand - August 24, 2017

The brand has partnered with SpiceJet to launch a series of initiatives to make air travel for pregnant women more comfortable and enjoyable

Patna Mayor demands action on unauthorised media sites in city

In OOH News By Bhawana Anand - August 23, 2017

A large number of unauthorised media units have been put up in the city on the pretext of installing CCTV cameras for general surveillance

Vizeum wins media mandate for Bauli India

In OOH News By M4G Bureau - August 21, 2017

As part of the mandate, Vizeum’s scope of work for its latest client will range across TV, print, radio, OOH, digital & activations

‘We have plans to promote DOOH in a big way’

In Digital OOH By M4G Bureau - August 18, 2017

Atul Shrivastava, Group CEO, Laqshya Media Group, shares his group’s experience with DOOH media in an interview with Rajiv Raghunath. Edited excerpts:

Noida Authority decision to remove traffic signal media ‘not clearly communicated’

In OOH News By - August 17, 2017

Removal of such media will also cause revenue loss to the authority, so there is expectation that some new OOH advertising avenues will get created