Brands go big with promotions at Ganeshutsav mandal
By Bhawana Anand - September 07, 2017
A gamut of brands from different categories saw great value in building their presence at the large congregation points
Lalbaugcha Raja Mandal, the prime worship mandal in Mumbai during GaneshUtsav, doesn’t only attract lakhs of devotees to the mandal but also successfully becomes lucrative destination for brands to target the captive audience. The mandal rights are handled by Coral Media. This year, the GaneshUtsav festival clearly depicted that tactical branding is way ahead in their marketing plans than mass branding. Emphasizing on the same, various brands housed at the most visited mandal of the city showcasing their products and services in different shapes, sizes, colors and locations.
For instance, Frooti, the Parle-Agro beverage brand, turned out to be one of the most visible brands at the mandal by taking various ambient properties such as danglers and que-standees. The creatives filled the mandal with its glistening yellow colour along with its brand logos’ placards.
State Bank of India marked its presence at the mandal with promotions of its different loan schemes. Interestingly, the brand went regional by communicating the brand communication in the regional language i.e. Marathi.
Grocery brand Everest too went big with branding at the at mandal, especially to grab the attention of home-makers visiting the festival venue.
Imagica, an entertainment park, seemed to be made a connect with families visiting the mandal. The brand marked its presence on the que boards.