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TOI drives home farmer suicide issue
In Gallery By - April 26, 2014
OOH agency Milestone Brandcom executed the live hoarding at MahimCausway in Mumbai as The Times Of India, took up the challenge to inform this rural problem to urban people through an innovative campaign. Photographs of 48 recently deceased farmers were printed, framed & kept ready for the activity with garland. Every half - n-hour, from morning to night photographs of the farmers were put up in the same frequency in which the farmers killed themselves. A call to action on the hoardings urged people to visit the website savethefarmersfamily.com and make donations that would help stop more untimely deaths.
TOI drives home farmer suicide issue
In OOH News By Nabamita Chatterjee - April 26, 2014
Recent studies have shown that every half an hour, one Indian farmer commits suicide. The campaign on Mumbai's key hoardings by The Times of India was meant to drive this fact in an impactful manner and urged people to visit the website savethefarmersfamily.com to make donations that would help stop more untimely deaths.
Ciroc's Spirited Holiday Message
In Gallery By - April 25, 2014
Earlier this year , CIROC Vodka, a Sean Diddy Combs brand, approached Monster Media through The Blue Flame Agency to develop a socially integrated OOH campaign to promote responsible behavior during the holidays. Monster Media created a social application that was displayed on a huge Times Square digital billboard at 1568 Broadway on 47th Street. The campaign encouraged viewers to pledge via Twitter using #CirocTheNewYear. Each pledge received then unlocked $100 in safe rides from Uber, with a maximum total of $1,000,000 in free rides. The pledges were filtered to ensure the users were of the right age to participate. Selected messages were then displayed on the digital billboard and all users with an approved message received a photo of their message on the billboard via Twitter.
Reaching out in a snap!
In Gallery By - April 24, 2014
Here's an example of a brand creating live buzz before hitting the store shelves. Quigley Simpson and Monster Media teamed up for the launch two new forms of Secret Clinical Strength: Invisible Solid and Clear Gel. Again Times Square in New York was considered the perfect for the launch activation that included a Portable Storefront: POD, brand ambassadors and a fully interactive experience. Brand ambassadors were on hand to give women free samples of these two new forms, which had not even hit store shelves yet! The women were then encouraged to snap a photo of their 100% Times Square moment at a photo station on the POD and share it on social media. On the opposite side was a 3x3 linked LCD wall where the women could view their photos as well as watch a Secret branded video. Additionally, the wall dynamically pulled social media feeds for passers to view the user feedback.
Fevicol now bonds, election style!
In OOH News By VJ Media Bureau - April 24, 2014
Aptly titled'Crazy Chairs' the creative brings out a unique and humorous take on the current election scenario.
Flipkart taps tier 1 , 2 cities through OOH
In OOH News By VJ Media Bureau - April 22, 2014
The brand launched two campaigns, handled by Laqshya Solutions, to promote the Flipkart Helpline and their new mobile app respectively.
RED FM, EC urge'Kolkatans' to vote
In OOH News By VJ Media Bureau - April 22, 2014
RED FM in association with the Election Commission and led by the brand's RJ Praveen, a youth icon, drove the'Dabaa ke Bajaa' campaign supported by an app to target youth and urge them to vote.
Laqshya Solutions kicks off BJP campaign across Mumbai
In OOH News By Bhawana Anand - April 21, 2014
The idea was to create a communication campaign that would resonate with every citizen in the city.
LIC opens OOH advertising bid
In OOH News By VJ Media Bureau - April 16, 2014
The brand ropes in five OOH agencies to handle their Outdoor duties state-wise .
Lotus Greens on voting drive
In OOH News By VJ Media Bureau - April 11, 2014
The outdoor campaign creates awareness by urging people to act as enlightened responsible voters.