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OOH News

BMW India signs Lodestar UM as its strategic media partner
BMW India signs Lodestar UM as its strategic media partner

By M4G Bureau - July 10, 2017

UM handles the BMW account globally in more than 44 markets and now the mandate has been extended to India as well.

Sandesh Spotlight acquire bqs rights in Vadodara, reinforces leadership in transit advertising
Sandesh Spotlight acquire bqs rights in Vadodara, reinforces leadership in transit advertising

By Bhawana Anand - July 10, 2017

Sandesh Spotlight already holds the media rights on 1,000+ AMTS buses, BRTS bus shelters and 8,000 plus GSRTC buses

Joy Bhattacharjya, Project Director, U-17 FIFA World Cup 2017, to speak at OAC 2017
Joy Bhattacharjya, Project Director, U-17 FIFA World Cup 2017, to speak at OAC 2017

By M4G Bureau - July 07, 2017

Joy Bhattacharjya Joy has been a director with the Kolkata Knight Riders and also consults with both content and marketing organisations

Delhi's municipal bodies crack down on unauthorised media
Delhi's municipal bodies crack down on unauthorised media

By Bhawana Anand - July 07, 2017

The drive will continue till all unauthorised media are removed; strict action will be taken against those conniving with the violators

 Vizeum wins media mandate for A&M Noodles
Vizeum wins media mandate for A&M Noodles

By M4G Bureau - July 06, 2017

As part of the mandate, Vizeum's scope of work for its latest client will focus on launching the client's Noodles brand directed towards youth and kids.

 Ellora Outdoor developing 25 public utilities in Varanasi
Ellora Outdoor developing 25 public utilities in Varanasi

By Bhawana Anand - July 06, 2017

The OOH firm has already completed 10 utilities which now feature both commercial advertising and public service messages

DOAA in strife as key Board members resign
DOAA in strife as key Board members resign

By M4G Bureau - July 06, 2017

A way forward for the association not in sight yet

Srishti bags exterior branding rights on DEMU trains in SC Railway's Hyd div
Srishti bags exterior branding rights on DEMU trains in SC Railway's Hyd div

By Rajiv Raghunath - July 05, 2017

The South Central Railway DEMU trains run in Andhra Pradesh and Telangana and reach destinations as far as stations in the adjoining states of Maharashtra and Karnataka.

South Africa's OOH metrics expert Dave Roberts to address OAC 2017
South Africa's OOH metrics expert Dave Roberts to address OAC 2017

By M4G Bureau - July 05, 2017

Dave Roberts is CEO, Primedia Outdoor & Chairman of Out of Home Measurement Council (OMC), South Africa

Leading OOH agency hit hard by ransomware
Leading OOH agency hit hard by ransomware

By M4G Bureau - July 04, 2017

Cyber-attack denudes the agency of significant internal data

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