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OOH News

2nd OAA 2017 Jury Meet begins in Mumbai
2nd OAA 2017 Jury Meet begins in Mumbai

By M4G Bureau - June 22, 2017

The 3rd OAA 2017 Jury meet will be held in Mumbai tomorrow

No takers for Ranchi bqs contract; site locations, security of assets cited as concerns
No takers for Ranchi bqs contract; site locations, security of assets cited as concerns

By Bhawana Anand - June 21, 2017

Media owners seemingly stay away from the tender over concerns on security of bqs assets and site placements

O&M, McCann Worldgroup India bag Cannes Lions in OOH
O&M, McCann Worldgroup India bag Cannes Lions in OOH

By M4G Bureau - June 21, 2017

Ogilvy & Mather won a Gold Lion for the'Savlon Healthy Hands Chalk Sticks' campaign and McCann Worldgroup India won a Silver Lion its'World for All (Animal care and Adoptions)' campaign

Mamatha Morvankar, MD West, OMD India, to address OAC 2017
Mamatha Morvankar, MD West, OMD India, to address OAC 2017

By M4G Bureau - June 20, 2017

Mamatha Morvankar will speak on'What will it take for media planners to believe more in OOH?' and also participate in a panel discussion on the same theme

Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast
Indian OOH likely to grow at 10%: Dentsu Aegis Network forecast

By M4G Bureau - June 20, 2017

Indian OOH media is expected to witness 10% growth. While the highest growth is expected for digital i.e. over 35%, traditional formats like TV and cinema are analysed to grow around 12% and newspaper around 8%.

Madison World launches experiential marketing unit TurnT
Madison World launches experiential marketing unit TurnT

By M4G Bureau - June 20, 2017

TurnT is headed by Sunny Vohra, who joined the agency 7 months ago from Group M and now has a young and dynamic team working across offices in Mumbai, Delhi and Bengaluru

Emirates renews global media contract with Havas Media
Emirates renews global media contract with Havas Media

By M4G Bureau - June 20, 2017

Havas Media will continue to manage the global media strategy, planning, social, traditional and digital investments including India.

Milestone Brandcom launches its creative arm Milestone Dentsu
Milestone Brandcom launches its creative arm Milestone Dentsu

By M4G Bureau - June 20, 2017

Along with handling the creative assignments for Brandcom clients, the agency will be undertaking the exclusive mandates specifically for Outdoor medium.

Advertising makes the leap outdoor
Advertising makes the leap outdoor

By Viveat Susan Pinto, Business Standard, Mumbai - June 19, 2017

Companies are pushing agencies with outdoor solutions that target right audience at right location

Ad revenues to grow at +12.6% CAGR: Magna forecast
Ad revenues to grow at +12.6% CAGR: Magna forecast

By M4G Bureau - June 16, 2017

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