OOH News
Havas Media Group in tie-up with Kerala-based IMC Advertising
By M4G Bureau - July 13, 2017
As part of the deal, Havas Media Group will be handling the integrated media mandate including OOH of Malabar Gold & Diamonds, and further consolidating its presence in the south which currently comprises brands like Quikr, BlueStone, Swiggy, Strides Shasun, HolidayIQ, Moneyview, Darshan International and Embassy Group
Mac Gangam to conduct a session on DOOH site development at OAC 2017
By M4G Bureau - July 13, 2017
Mac Gangam, President of Shenzhen Atenti Technologies Co Ltd, China, has over 12 years of experience in manufacturing and marketing LED display screens globally
Varanasi-based Abhi Advertising wins Lucknow Metro’s inside train media rights
By Bhawana Anand - July 13, 2017
Abhi Advertisng will be handling this media in association with Ellora Outdoor for the duration of 2+2 years; the rights are on 13 train sets
Rail Ministry invites bids for ad rights in Delhi Area, SE Railway Zone
By M4G Bureau - July 12, 2017
The reserve price for the first year for the package covering Delhi Area is Rs 39,34,08,000, whereas the reserve price for the package for the South East Railway Zone is Rs 11,41,50,000
Rosh Singh, Director, Digital Innovation & Head of Kinetic Active & KineticX, UK, to speak at OAC 2017
By M4G Bureau - July 12, 2017
Rosh is Director of Digital Innovation at Kinetic, the UK and runs the full service creative and execution hub Kinetic Active. Rosh founded KineticX, Kinetic's start-up incubator focusing on creating technology for tomorrow's OOH.
Sonal Dabral joins Ogilvy India as Group Chief Creative Officer & Vice Chairman
By M4G Bureau - July 11, 2017
Sonal returns to Ogilvy India where he had worked until 1999; Piyush Pandey says this is a first-time designation at Ogilvy & Mather in keeping with Sonal’s stature.
Jay Lin to talk about DOOH growth story in China at OAC 2017
By M4G Bureau - July 11, 2017
Jay Lin is Investor & Director at Horizon Media China, and President of the Panda Pacific Media Group. He has served as Founding Director and Chief Planning Officer at Asia OOH Group China.
AAI invites bids for advertising rights at Vadodara Airport
By M4G Bureau - July 11, 2017
The rights shall include a gamut of media and advertising options that include static & digital media, ambient advertising and brand activation
ENO leverages AR to drive its Freeze Off campaign in 5 cities
By M4G Bureau - July 10, 2017
ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a span of 5 weeks at five different metropolitan cities
OOH business adviser & ex-President, Clear Channel Europe Matthew Dearden to address OAC 2017
By M4G Bureau - July 10, 2017
Matthew Dearden is a business leader, adviser & entrepreneur with particular expertise in OOH advertising. He served until July 2016 as President of Clear Channel Europe and a member of Clear Channel International's Leadership Team.
