Varanasi-based Abhi Advertising wins Lucknow Metro’s inside train media rights

Varanasi-based Abhi Advertising has bagged the advertising rights on Lucknow Metro inside train media. The company will be handling this media in association with Ellora Outdoor for the duration of 2+2 years. The bidding involved various major players from metro cities; however, these two companies bagged the rights on 13 trains. Each trainset has 4 rakes.

The inside metro has three types of display media opportunities -- hand grabs of size 2.5x1.5 with three side display option; card & stickers’ display of 0.350 meters x 0.500 meters; and 17 inch digital screens.