Urban Planning
Ellora Outdoor developing 25 public utilities in Varanasi
The OOH firm has already completed 10 utilities which now feature both commercial advertising and public service messages
After developing LED unipoles, Ellora Outdoor is now developing 25 public utilities in the city of Varanasi, of which 10 have been completed. These are being developed under the Swachch Bharat Abhiyan. The utilities are being built using high-quality materials with proper illumination.
The media on these public utilities are being utilised for commercial campaigns as well as government’s public service messaging.
Developments like these are a testament to the OOH industry’s defining role as a stakeholder in the country’s civic infrastructure development.
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Campaigns
Pantene turns Singapore commuter corridor into an immersive OOH brand experience
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Campaigns
Hocco turns Mumbai’s streets into a moving ice cream carnival
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Campaigns
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Insights“OOH needs better accountability”