Sandesh Spotlight acquire bqs rights in Vadodara, reinforces leadership in transit advertising

Gujarat-based media owning firm Sandesh Spotlight has strengthened its domineering media ownership in the city of Vadodara by acquiring the bsq media rights. The OOH firm has thus become the veritable single-window bus transit media solutions provider in the region.

Sandesh Spotlight already holds the media rights on Ahmedabad Municipal Transport Services (AMTS) covering 1,000 plus buses plying in the city of Ahmedabad, BRTS bus shelters and 8,000 plus Gujarat State Road Transport Corporation (GSRTC) buses running across the entire Gujarat state.

The firm has installed high quality bqs in Vadodara. Rahoul Shah, Director, The Sandesh Ltd, commented: "The traditional media in the city is saturated. There is excess supply of sites and we don’t see any benefits in investing in them. Transit advertising now dominates the market, covering every nook and corner of the cities. They big ticket properties and with a single project we can create dominance across the city. Moreover, as we are already handling other transit projects, it made sense for us to strengthen our leadership in transit advertising".