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OOH News

Zenith to handle media duties of PayU brands Citrus Pay, LazyPay
Zenith to handle media duties of PayU brands Citrus Pay, LazyPay

By M4G Bureau - May 17, 2017

Zenith, part of Publicis Media India, has won the full range of media duties including OOH of payments solutions brands Citrus Pay and LazyPay. Both are part of fintech company PayU India.

Kalyan Jewellers to strengthen its Global presence; revisits creative mandate
Kalyan Jewellers to strengthen its Global presence; revisits creative mandate

By M4G Bureau - May 17, 2017

Empanels Ogilvy and L&K Saatchi & Saatchi for creative duties in India and global markets.

Mumbai airport world's busiest single-runway airport
Mumbai airport world's busiest single-runway airport

By Bhawana Anand - May 16, 2017

Mumbai airport's rise to the top is representative of the sharp spike in India's domestic and overseas civil aviation traffic which augurs well for the bustling airport advertising business.

DDB MudraMax appoints Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential
DDB MudraMax appoints Sommnath Sengupta as Head-Tech Innovations, OOH & Experiential

By M4G Bureau - May 16, 2017

With the DDB Mudra Group moving towards digital driven transformation; Sommnath would be playing a pivotal role at DDB MudraMax by putting digital and tech at the heart of each campaign.

Geopath/OAAA National Convention & Expo makes grand beginning in New Orleans
Geopath/OAAA National Convention & Expo makes grand beginning in New Orleans

By Vasant Jante - May 16, 2017

The opening day featured the inauguration of the Expo as also an innovative fashion show, among other major attractions

SDMC brings down media on public utilities, Laqshya calls action arbitrary
SDMC brings down media on public utilities, Laqshya calls action arbitrary

By Bhawana Anand - May 15, 2017

Laqshya Media Group now plans to escalate the matter and claim damages from the authority. The OOH firm held media rights on a set of public utilities that were awarded to it by Delhi Tourism Department

Nabendu Bhattacharyya to anchor Quintessential OOH Quiz at OAC 2017
Nabendu Bhattacharyya to anchor Quintessential OOH Quiz at OAC 2017

By - May 15, 2017

The open quiz show will be conducted for the second time at OAC. The first edition too was anchored by Nabendu Bhattacharyya.

Madison Media appoints Vishal Chinchankar as Chief Digital Officer
Madison Media appoints Vishal Chinchankar as Chief Digital Officer

By M4G Bureau - May 15, 2017

Vishal, a veteran in the digital space has over 20 years of experience out of which 17 years have been in digital, across agencies of the likes of Group M, Mediaturf, amongst others

Nagpur Municipal Corporation plans to hike ad tax rates
Nagpur Municipal Corporation plans to hike ad tax rates

By Bhawana Anand - May 12, 2017

Media owners unperturbed by the impending tax hike

Frank D'Souza, Leader -  Entertainment & Media, PwC India to address OAC 2017
Frank D'Souza, Leader - Entertainment & Media, PwC India to address OAC 2017

By M4G Bureau - May 11, 2017

Frank D'Souza would be speaking on the evolving media consumption patterns in India and how that impacts the OOH business

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