Sunday, October 02, 2022

Advertisement

Digital OOH

Creativity, innovation are key to OOH growth
Creativity, innovation are key to OOH growth

By VJ Media Bureau - December 19, 2016

Data is becoming increasingly important as marketers realise the benefits of delivering timely, contextual and personalized messages.

DOOH is here to stay and grow: research report
DOOH is here to stay and grow: research report

By VJ Media Bureau - December 13, 2016

The Asia-Pacific market for DOOH advertising will be one of the fastest growing, attributed to the expected increase in the GDP in this region and increase in the ad spending

UK's Ocean unveils Piccadilly Lights Transformation
UK's Ocean unveils Piccadilly Lights Transformation

By VJ Media Bureau - December 12, 2016

Coca-Cola, which has been present at the location since 1954, and fellow incumbent Samsung, have confirmed their long standing commitments to the new Lights.

OOH perfectly placed to stoke E-commerce sales in Europe, says a report
OOH perfectly placed to stoke E-commerce sales in Europe, says a report

By VJ Media Bureau - December 05, 2016

A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six weeks run up to Christmas

Age UK turns to geo-targeted billboards to connect with lonely elders
Age UK turns to geo-targeted billboards to connect with lonely elders

By VJ Media Bureau - November 29, 2016

Age UK has launched a nationwide DOOH campaign to highlight the loneliness faced by some as December rolls around

UK's Talon launches new benchmarks for OOH advertising effectiveness
UK's Talon launches new benchmarks for OOH advertising effectiveness

By VJ Media Bureau - November 25, 2016

Talon will be using the data to continue to demonstrate to clients how OOH works and to set and compare KPIs by category, type of advertiser and OOH format

TECOM Group, JCDecaux SA in pact to pioneer state-of-the-art digital ad solutions
TECOM Group, JCDecaux SA in pact to pioneer state-of-the-art digital ad solutions

By VJ Media Bureau - November 25, 2016

The futuristic project will see sustainable creative installations integrated within Dubai Media City, Dubai Internet City and Dubai Knowledge Park

Voodooh creates a bigger picture for DOOH in UK
Voodooh creates a bigger picture for DOOH in UK

By VJ Media Bureau - November 21, 2016

The UK's latest digital out-of-home production and consultancy company Voodooh is headed up by three industry stalwarts from outdoor giants Clear Channel, JCDecaux and Ram Vision

Digital signage business picking pace in EMEA region
Digital signage business picking pace in EMEA region

By VJ Media Bureau - November 16, 2016

The combined revenues of Germany, Austria and Switzerland alone was 930 million euros

Intelligent street furniture key to smart city development
Intelligent street furniture key to smart city development

By VJ Media Bureau - November 14, 2016

Fast-growing cities are centre stage in the digital and creative revolutions

Advertisement
Advertisement
Advertisement
Have You Say
Advertisement