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Digital OOH

There's MORE in store for OOH audience measurement
There's MORE in store for OOH audience measurement

By M4G Bureau - March 16, 2017

The MORE measurement is not tied to the location of the inventory. It is always on, aggregating anonymous audience movement data on roadways and sidewalks, inside venues, and in transit

Global outdoor ad market  to grow at 4.5% CAGR over 5 years
Global outdoor ad market to grow at 4.5% CAGR over 5 years

By M4G Bureau - March 15, 2017

Technologies such as AR, NFC, and beacon advertising can help brands to provide highly relevant and personalised content to customers, resulting in cost savings to the extent of 7% of the total category spend.

UK start-up firm Lightvert's Echo System to revolutionise ad displays
UK start-up firm Lightvert's Echo System to revolutionise ad displays

By M4G Bureau - March 09, 2017

The company has developed the Echo system, a persistence of vision display technology that temporarily prints an image directly on to the viewer's retina. Images are generated using a single vertical line of light, so do not exist in reality.

OOH industry, govt collaboration works best for community: OMA
OOH industry, govt collaboration works best for community: OMA

By M4G Bureau - March 07, 2017

Outdoor Media Association CEO Charmaine Moldrich has been quoted in a ProPrint report as saying"The OOH industry plays an important role in creating vibrant cities”

All eyes on Tube advertising in the UK
All eyes on Tube advertising in the UK

By M4G Bureau - February 20, 2017

Exterion Media reveals why London Underground commuters are great targets for new brands

OOH investments in New Zealand scale $100mn in 2016: OMANZ
OOH investments in New Zealand scale $100mn in 2016: OMANZ

By M4G Bureau - February 16, 2017

OMANZ has a renewed commitment to ensuring that NZ OOH remains in the ascendancy

Forrest Media selects Daktronics video displays for Scotland installation
Forrest Media selects Daktronics video displays for Scotland installation

By M4G Bureau - February 10, 2017

First 8-millimeter outdoor displays in Europe installed in Glasgow

Canada's Pattison Outdoor enhances DOOH planning & monitoring tool
Canada's Pattison Outdoor enhances DOOH planning & monitoring tool

By VJ Media Bureau - February 06, 2017

Pattison Outdoor Advertising has announced the release of an enhanced version of its industry leading planning and performance management platform Eyewitnessâ„¢ Proof of Performance (POP)

UK's Virgin Trains Launches Data-Driven DOOH Campaign
UK's Virgin Trains Launches Data-Driven DOOH Campaign

By VJ Media Bureau - February 03, 2017

The DOOH campaign asks road users"Why Drive Yourself Crazy”

Digital billboard ads target wealthy drivers in UK
Digital billboard ads target wealthy drivers in UK

By VJ Media Bureau - January 23, 2017

The Bermuda Tourism Authority used vehicle recognition technology in four digital billboard locations in Britain to connect with wealthy drivers. The cameras detected vehicle registration number plates and used an anonymised vehicle specification database to identify the make, model and colour of the vehicle sitting at the traffic lights.

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