Digital OOH
SPH arm unveils Singapore’s largest sequential LED billboard
By M4G Bureau - October 23, 2018
The media was created by retrofitting a large-format static billboard with sequential LED modules, and a 3D custom-built Martell VSOP Aged in Red Barrels bottle as the centrepiece
Sydney airport unveils Australia’s largest building wrap
By M4G Bureau - October 22, 2018
The building wrap spanning 1,957 sq. m. covers the entire western face of the Airport’s T1 International multi-storey car park
EverGlow sees strong business prospects in OOH space
By Shradha Mishra - October 22, 2018
In the wake of stringent norms governing flex displays, demand for digital displays is expected to go up
Movietime promotes holographic, AR driven advertising in tie up with Kryp Media
By M4G Bureau - October 16, 2018
Brands like Samsung, Blackberry, Future Generali, Sun Pharma, and Viacom 18 have used holographic/AR content for some of recent OOH campaigns
BBH, St Luke’s Communications take top prizes in Ocean’s annual digital creative competition
By M4G Bureau - October 12, 2018
Swoon, The National AIDS Trust, Microsoft Xbox and the CyberSmile Foundation among the eight winners
Tagtalk partners Creator’s Gurukul to build branding opportunities in co-working locations
By M4G Bureau - October 10, 2018
Tagtalk will provide a new array of location and audience to their clients to directly communicate and engage
JCDecaux wins Unibail-Rodamco-Westfield contract for 2 largest UK shopping malls
By M4G Bureau - October 09, 2018
JCDecaux will take over the contract in November and manage internal advertising opportunities across the two malls, comprising 180 screens in a 100% digital environment
TVS Victor hires Vyoma Media to execute Digital Outdoor Advertising
By M4G Bureau - October 05, 2018
First phase of the campaign will be across Bihar and Kolkata promoting TVS Victor’s new model
‘DOOH growth not at the expense of classic media’
By Rajiv Raghunath - October 01, 2018
Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry has not done enough in that direction
JCDecaux unveils The Kensington, a unique, sculptural digital canvas
By M4G Bureau - September 28, 2018
Designed by Zaha Hadid Design, the landmark is set of to redefine the design language of billboards –creating a new platform for brand messaging to a global, design-conscious audience in London
