Personalised OOH: Precision targeting comes to China Post screens
By VJ Media Bureau - August 24, 2015
China\'s official postal service has deployed a comprehensive upgrade of its 20,000 outdoor smart screens with new facial recognition capability, mobile interactivity, data management and campaign optimisation features.
Projection mapping can add a new dimension to OOH advertising
By VJ Media Bureau - April 28, 2015
Chinese visual display solutions firm Wincomn Technology recently in tie up with global visual display solutions leader Christie Digital System demonstrated how to capture the rapt attention of audiences through its installation work in China's Zhuhai region.
JCDecaux's Digital Towers amazes passengers at Changi Airport
By Bhawana Anand - November 24, 2014
Towering at seven meters in height, these landmarks offer high quality display through nine units of High Definition (HD) 80-inch digital screens.
UK's outdoor grows 6.4% to Â£258.5m in April-June 2014
By VJ Media Bureau - August 05, 2014
Outdoor Media Centre (OMC) reports that digital was up 30% to Â£68.3m, the biggest ever quarterly figure