By Rajiv Raghunath - September 28, 2018

Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience engagement

By M4G Bureau - September 18, 2018

The company expects advertising to account for 25-30% of total revenues in a few years

By Rajiv Raghunath - September 11, 2018

The DOOH campaign, celebrating the designer’s debut London Fashion Week show, opened with a rotation of three spectacular images featuring Victoria Beckham

By M4G Bureau - September 07, 2018

This new technology TV has been placed at important locations to demonstrate the picture quality

By Rajiv Raghunath - September 06, 2018

Ideas that raise the bar will win a share of a £650,000 prize fund and the chance for those concepts to be showcased across Ocean’s multiple environments and iconic digital formats across the UK

By M4G Bureau - August 20, 2018

Elo.network, launched in the Middle East, has been created to enable any car owner to post advertisements on their car

By M4G Bureau - August 16, 2018

In association with NDMC & MTNL, the digital kiosk will provide Wi-fi, infotainment and advertisement facility to CP visitors

By M4G Bureau - August 14, 2018

New York, London & Moscow iconic digital OOH sites display the newly launched smart phone from Samsung in high-traffic areas

By M4G Bureau - August 03, 2018

TagTalk has partnered Vivo India in launching an integrated Vivo brand campaign on its social network TV that engages a large number of hyper-connected young consumers

By M4G Bureau - August 01, 2018

Native content may comprise quality content inspired by a brand but designed in the context of location such as shopping mall, airport, etc.