Digital OOH
HERE advances location data science for ad ecosystem
By M4G Bureau - June 18, 2018
The company enhances online advertising performance by enabling more relevant and contextual campaigns with accurate and granular location and geometry data of the world
Futek adorns Ambience Mall Vasant Kunj with high-end screens
By Bhawana Anand - June 18, 2018
The ultra-lightweight LED panels, imported from Korea, are already featuring campaigns of major brands like Coca-Cola, Netflix, among others
JCDecaux launches programmatic platform VIOOH
By M4G Bureau - June 15, 2018
The VIOOH platform offers a full stack for automated trading, data management, content serving, and ad exchange functionality
Clear Channel Outdoor Americas runs DOOH campaign to trace missing children
By M4G Bureau - May 28, 2018
Clear Channel Outdoor Americas and Texas Center for the Missing (TCM) have launched the campaign to feature digital images of missing children from San Antonio, Dallas, El Paso, and Houston in the US
Vodafone celebrates cricket fandom on digital screen
By M4G Bureau - May 23, 2018
The spectators who came to experience the match were clicked and the GIF went up on a large LED screen mounted on a giant Vodafone Unofficial Sponsor of Fans hoarding
London’s two biggest advertising screens join the Royal Wedding celebrations
By M4G Bureau - May 18, 2018
A live stream of the big day as it unfolds will be broadcast on London’s biggest full motion retail screen in Westfield Square which is operated by Ocean Outdoor for Westfield London
Al Arabia Advertising uses harsh-weather resistant Daktronics LED displays in Riyadh
By M4G Bureau - May 18, 2018
Content can easily be adjusted for different advertising campaigns using the digital technology without the need for field installation teams. The technology also features sensors to adjust brightness for optimal viewing based on the time of day
Australia’s CDM signs up Media Planet for TaxiLive
By M4G Bureau - May 16, 2018
Media Planet has become the national media partner for the TaxiLive, an Australian-first platform developed by CDM that displays smart digital billboards on the back of premium taxis
Noida Authority weighing the options to promote DOOH media
By Bhawana Anand - May 15, 2018
The authority is sizing up the opportunity to facilitate DOOH media development in the city; talks are underway with OOH media firms
AR firm Arcona’s ‘Digital Land’ creates new advertising avenues
By M4G Bureau - May 03, 2018
Arcona has partnered with Advir, a programmatic monetisation platform that specialises in AR and VR; Advir would allow owners of Digital Land to indicate which areas can be used for advertising – enabling the process to become automated
