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Digital OOH

Five Trends for OOH In 2016: Naren Patel, CEO, Primesight
Five Trends for OOH In 2016: Naren Patel, CEO, Primesight

By Posterscope - February 22, 2016

Out-of-home (OOH) adspend in the UK broke the £1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. Here are five trends for OOH In 2016 according to Naren Patel, CEO, Primesight

A Report From the Future By: Stephen Freitas
A Report From the Future By: Stephen Freitas

By http://oaaathoughtleadership.com - January 25, 2016

Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on adverting as older media models based on one-to-millions is being replaced by a new digital model of one-to-one millions of times over.

OAAA Celebrates 125 Years of Serving OOH
OAAA Celebrates 125 Years of Serving OOH

By www.oaaa.org - January 18, 2016

Throughout 2016, OAAA will honour OOH accomplishments, observe important industry milestones, and show appreciation for those who have helped pave the way for today's leaders.

Coca Cola's festive bow brings cheer around UK
Coca Cola's festive bow brings cheer around UK

By VJ Media Bureau - December 30, 2015

The bus shelters hosting the 6-sheets also had vinyl wraps incorporating Coca-Cola's iconic red and white branding, with pictures explaining how to"create the magical bow in 3 easy steps”.

Samsung Gear S2 launches holiday campaign across the world
Samsung Gear S2 launches holiday campaign across the world

By VJ Media Bureau - December 24, 2015

Samsung's Gear S2 creates magic on the wall of the Natural History Museum in Paris, covers the Central Building wall in the heart of Hong Kong, grabs attention at the Via Montenapoleone in Milan, adorns the walls of the BFI IMAX cinema & Marble Arch in London and also at Central House of Artist in Moscow.

OSG acquires digital signage operations from Irus Optomechanics
OSG acquires digital signage operations from Irus Optomechanics

By VJ Media Bureau - December 03, 2015

The acquisition of the Irus Optomechanics Ltd. operations comes as OSG rolls out its innovative technology, ScreeneX® for the transportation sector - new, informative and entertaining window with embedded LCD panel which allows the control and tailoring of data and information displayed to passengers.

ASICS unveils world's biggest Selfie Stick
ASICS unveils world's biggest Selfie Stick

By Athira Nair - November 25, 2015

The running shoe brand, ASICS came with a 90 foot tall selfie stick for the New York City Marathon that was fully operational at Gansevoort Plaza.

LG Electronics unveils world's largest OLED display at Korea's Incheon Airport
LG Electronics unveils world's largest OLED display at Korea's Incheon Airport

By Satarupa Chakraborty - November 23, 2015

LG Electronics, the world's leading OLED TV manufacturer, unveiled two of the largest OLED displays in the world at South Korea's Incheon International Airport. LG worked closely with the renowned French design firm Wilmotte & Associés to develop the massive structure walls which adorn the main terminal of the award-winning airport with an aim to introduce a large number of travellers to the magic of OLED.

Nakd's tasty outdoor event
Nakd's tasty outdoor event

By VJ Media Bureau - November 18, 2015

Nakd's new campaign boasts of an edible billboard to surprise and delight consumers at Westfield

IKON makes room for  Holiday Inn Express in Indonesia
IKON makes room for Holiday Inn Express in Indonesia

By Satarupa Chakraborty - November 10, 2015

The Indian OOH firm partners Singapore's TPM Outdoor to roll out an impactful OOH campaign for the hospitality major in Indonesian cities

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