Five Trends for OOH In 2016: Naren Patel, CEO, Primesight
By Posterscope - February 22, 2016
Out-of-home (OOH) adspend in the UK broke the Â£1 billion barrier in 2014, and is predicted to grow by 4.8% in 2016, according to forecasts from the Advertising Association and Warc. Here are five trends for OOH In 2016 according to Naren Patel, CEO, Primesight
A Report From the Future By: Stephen Freitas
By http://oaaathoughtleadership.com - January 25, 2016
Without question, the OOH industry will transform, as will the overall ad business. The transformation as a result of digital has already had an impact on adverting as older media models based on one-to-millions is being replaced by a new digital model of one-to-one millions of times over.
Samsung Gear S2 launches holiday campaign across the world
By VJ Media Bureau - December 24, 2015
Samsung's Gear S2 creates magic on the wall of the Natural History Museum in Paris, covers the Central Building wall in the heart of Hong Kong, grabs attention at the Via Montenapoleone in Milan, adorns the walls of the BFI IMAX cinema & Marble Arch in London and also at Central House of Artist in Moscow.
OSG acquires digital signage operations from Irus Optomechanics
By VJ Media Bureau - December 03, 2015
The acquisition of the Irus Optomechanics Ltd. operations comes as OSG rolls out its innovative technology, ScreeneXÂ® for the transportation sector - new, informative and entertaining window with embedded LCD panel which allows the control and tailoring of data and information displayed to passengers.
LG Electronics unveils world's largest OLED display at Korea's Incheon Airport
By Satarupa Chakraborty - November 23, 2015
LG Electronics, the world's leading OLED TV manufacturer, unveiled two of the largest OLED displays in the world at South Korea's Incheon International Airport. LG worked closely with the renowned French design firm Wilmotte & AssociÃ©s to develop the massive structure walls which adorn the main terminal of the award-winning airport with an aim to introduce a large number of travellers to the magic of OLED.
IKON makes room for Holiday Inn Express in Indonesia
By Satarupa Chakraborty - November 10, 2015
The Indian OOH firm partners Singapore's TPM Outdoor to roll out an impactful OOH campaign for the hospitality major in Indonesian cities