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Digital OOH

oOh!media, APN Outdoor merger likely to be completed in July
oOh!media, APN Outdoor merger likely to be completed in July

By M4G Bureau - April 20, 2017

The combined entity will become Australia's largest outdoor operator, with more than 50% market share.

Augmented reality is adding a new string to OOH bow
Augmented reality is adding a new string to OOH bow

By M4G Bureau - April 19, 2017

AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds

US body lays down programmatic standards for digital placed advertising
US body lays down programmatic standards for digital placed advertising

By M4G Bureau - April 17, 2017

Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI

Malaysia's Digi introduces DOOH solution Hyerlocal Media
Malaysia's Digi introduces DOOH solution Hyerlocal Media

By M4G Bureau - April 11, 2017

The solution enables businesses to tailor their brand awareness in real-time through digital and mobile billboards

Geopath selects Streetlytics to power MORE
Geopath selects Streetlytics to power MORE

By M4G Bureau - April 03, 2017

NY-based Geopath has selected location data specialist Streetlytics to power its new OOH measurement solution MORE, due for launch later this year

Tiger Beer takes Air-Ink to streets of the world
Tiger Beer takes Air-Ink to streets of the world

By M4G Bureau - March 30, 2017

Believing that the best ideas are often born on the streets and not in corporate boardrooms, Tiger is kicking off its global Air-Inkâ„¢ initiative on the streets of London before continuing on to Berlin, New York and Singapore.

Council of Paris says big'No' to sexist outdoor ads
Council of Paris says big'No' to sexist outdoor ads

By M4G Bureau - March 30, 2017

The Council of Paris - the assembly responsible for governing the city - has voted for a new contract for outdoor advertising in Paris, which includes a ban on any \"sexist and discriminatory\" ads appearing across the city.

Australia's oOh!media, CommBank collaborate to use real client data for campaign
Australia's oOh!media, CommBank collaborate to use real client data for campaign

By Rajiv Raghunath - March 28, 2017

Answers to a series of questions about real challenges facing Australians are being collected via CommBank ATMs and online as part of the bank's'CAN' brand campaign. They are appearing on over 1,100 of oOh!'s digital screens in CBD office towers, cafés, airports, retail centres and on large format roadside billboards.

Sprinklr launches new display solution for rich DOOH experience
Sprinklr launches new display solution for rich DOOH experience

By M4G Bureau - March 20, 2017

Sprinklr Display is an all-in-one digital visualisation solution that can automatically transform data from 24 social channels into a branded, cohesive experience for digital out-of-home formats, events, retail stores, and command centres

Daktronics enhances its DB-6000 digital billboard series
Daktronics enhances its DB-6000 digital billboard series

By M4G Bureau - March 17, 2017

This new series pairs the most reliable billboard to date with a host of features that enhance lifetime image quality including Snap auto-blending calibration and a 10-year brightness guarantee: Collin Huber, Daktronics OOH sales manager

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