Digital OOH
AR firm Arcona’s ‘Digital Land’ creates new advertising avenues
By M4G Bureau - May 03, 2018
Arcona has partnered with Advir, a programmatic monetisation platform that specialises in AR and VR; Advir would allow owners of Digital Land to indicate which areas can be used for advertising – enabling the process to become automated
In-flight Wi-Fi OOH opportunities like to face turbulence initially
By Bhawana Anand - May 03, 2018
Key stumbling blocks could be cost to passenger and other financial and technical challenges; norms governing in-flight wi-fi service will be firmed up soon
Broadsign partners with OutMoove to simplify data-driven programmatic OOH advertising
By M4G Bureau - May 02, 2018
New integration gives brands and agencies access to Broadsign’s global network of DOOH publishers with enhanced automation and data-centric DOOH campaign planning
SDMC likely to permit digital screens on mall facade
By Bhawana Anand - May 02, 2018
The civic body will permit both static and dynamic displays on the digital screens on mall façade; the approval currently pending with the legislative house
Digikore launches two new LED products in India
By M4G Bureau - April 27, 2018
Digiwalker and Digikore foldable LED screens are available for both indoor and outdoor displays and come in interesting shapes and designs
Ocean unveils Two Towers® DOOH on Manchester motorway
By M4G Bureau - April 24, 2018
Audi and JD Sports are the launch partners for the Two Towers® Manchester that connect with an audience of 3.6 million people along the elevated section of the A57
JCDecaux Australia partners with Seedooh to verify OOH campaigns
By M4G Bureau - April 18, 2018
Seedooh is aligned with PwC to bring third-party verification of OOH data in its platform to create clear, validated and standardised reporting for advertisers, media agencies and outdoor media owners
Vyoma enters the Kolkata market with 233 screens at 24 metro stations
By M4G Bureau - April 16, 2018
The displays aimed to drive engagement and consumer participation through various call to action campaigns and messages are able to support and recognise 14 different types of daily ticket transactions and payment methods
Australia’s Adshel introduces new DOOH trading model
By M4G Bureau - April 16, 2018
The new spot-based trading model will give advertisers the opportunity to target their campaigns to commuters more effectively
JCDecaux unveils digital transformation at Melbourne’s Southern Cross Station
By M4G Bureau - April 11, 2018
The largest of their kind, the new 85” Spectacular screens will create powerful digital avenues in key commuter and pedestrian corridors throughout Southern Cross Station
