Ogilvy India Announces New Roles For Prem Narayan and Balagopalan Ganapathy

By M4G Bureau - January 19, 2018

In his capacity as Chief Strategy Officer, Prem will lead the planning team to drive the national agenda whereas Ganapathy will work with the city business heads and CCOs to drive the planning agenda

SBI promotes healthy life with Green Marathon

By M4G Bureau - January 19, 2018

The banking major has used king-size hoardings across Mumbai to promote the Green Marathon among people who are always on the go in the Maximum City

Lucknow urban body issues notice to landlords to remove rooftop hoardings

By M4G Bureau - January 19, 2018

The landlords have been given 25 days’ time to remove the structures, failing which the LDA would do the same and recover the cost of removal from the landowners. Lucknow Development Authority has cited that the rooftop hoardings are a violation of the building norms

Programmatic a catalyst for small screen networks

By M4G Bureau - January 19, 2018

The industry as a whole will become heavily reliant on inventory and pricing optimization algorithms to support complicated yield management across multiple revenue streams, especially now that major demand-side platforms have plugged into digital OOH, maintains Michael Provenzano, Co-founder and CEO, Vistar Media

Integrated campaigns deliver best: AdReaction study

By M4G Bureau - January 19, 2018

Kantar Millward Brown’s 2018 AdReaction study states that ads on all channels benefit from integration – but TV and Facebook, and TV and outdoor, are combinations that work particularly well with each other

ISLE 2018 to showcase cutting-edge LED displays, lighting

By M4G Bureau - January 18, 2018

Nearly 70% of Chinese signs and LED factories are located in the Pearl River Delta. The industrial ecosphere is convenient for exhibition attendees as they can visit factories directly after meeting in ISLE

Impact Communications assumes new brand identity

By M4G Bureau - January 18, 2018

The refreshed identity comes on the anvil of the company’s expansion plan that includes the launch of its Last Mile Enhancement (LME) vertical as well as leadership changes

‘Outdoor outperforms print, TV in CY2017 the Down Under’

By M4G Bureau - January 18, 2018

The biggest winner from media agency bookings across SMI’s categories in 2017 was ‘Digital (unaligned to traditional media)’, which grew by 12.3%. Outdoor also climbed by 7.3%.

Khushi Advertising gets Prashant Joshi on board as Media Planning Specialist

By M4G Bureau - January 17, 2018

Prashant has been part of outdoor industry from 22 years where he gained expertise in Media Planning & Buying, Vendor Management & Negotiations, Client Servicing and Business Development

SDMC to float tender for LED screens in market areas soon

By M4G Bureau - January 17, 2018

The corporation plans to have the DOOH units up in marquee locations like Lajpat Nagar, South Ex, Greater Kailash. Parks and open grounds in these areas may also be opened up for LED screen installation

Saatchi & Saatchi wins Expedia global creative mandate

By M4G Bureau - January 17, 2018

The account will be managed by Saatchi & Saatchi in London and Saatchi & Saatchi’s Team One office in Los Angeles with the agency creating all brand advertising campaigns inclusive of TV, digital video and display, social media, and outdoor

Technical bid opening for Railways’ Delhi OOH & Northern Zone packages on Jan 31

By M4G Bureau - January 17, 2018

Technical bids for Indian Railways’ advertising Package No. 15 (Delhi OOH) and Package no. 48 (Northern Railway) will have to submitted with the authority before 3PM on January 29, 2018

Asian Paints planning onground activities

By M4G Bureau - January 17, 2018

With #HomesNotShowrooms Asian Paints is instilling empathy and meaning into decor in order to inspire people to lead richer lives at home; the brand has been involved in various CSR initiatives like painting different outdoor locations

Century Group of Companies erecting unipoles with surveillance facility

By M4G Bureau - January 17, 2018

Currently Arrah has 35 unipoles and Gaya 29, whereas the company is planning to erect 200 unipoles in different cities of Bihar which will include locations such as Purnia

TV-size digital billboards straddle San Francisco streets

By M4G Bureau - January 16, 2018

Clear Channel Outdoor is installing a network of 55-inch high-definition LCD screens that will enable advertisers to get in front of consumers even when they’re away from TVs, computers and mobile phones.