Brand Insights

Impact Communications assumes new brand identity

The refreshed identity comes on the anvil of the company’s expansion plan that includes the launch of its Last Mile Enhancement (LME) vertical as well as leadership changes

Published

January 18, 2018

M4G Bureau

Rural marketing agency Impact Communications has refreshed its brand identity with a new logo. The refreshed identity comes on the anvil of the company’s expansion plan. Impact also announced the launch of a Last Mile Enhancement (LME) vertical that will address client demand for sustainable and measurable last mile distribution solutions. The LME vertical will implement technology driven, sustainable models for GSK, RB, Phillips & Ayurvet.

“The new Impact logo represents the evolution of our company and its expanded service capabilities. We are excited about this new phase of our journey and have a strategic vision for growth that sets the pace for company to be future ready,” said Sanjay Kaul, Founder & CEO, Impact Communications

To accelerate the growth of various verticals Impact has announced some leadership changes. Nikhil Kaul an experiential marketing professional with 17 years of varied experience will be Business Unit Head, North. Padma Thuravil, a rural marketing professional with 17 years of experience has been brought on board to lead new business acquisition in Mumbai, Abhishek Bhatia with 16 years of rich experience in rural marketing will head business acquisition in North, Nisha Gaud an old guard at Impact has been elevated as Director – Key Accounts. Kalpana Raina, Director Strategy will also oversee overall business planning of new verticals. Jankana Kaul and Saloni Arora two young Turks will drive forward the mandate of leading the recently launched digital vertical, Natter. Addressing the need gap of customizing digital for beyond metro markets.

“In early years we operated in restricted domains of activation, need-based tactical solutions for promotions, engagements etc. Today our service offerings to our clients have expanded from tactical to sustainable and strategic solutions thus needed a fresh relook both at our business and leadership. Today, we are more agile to serve our clients and address their business challenges with precision and trust,” commented Nidhi Singh, COO, Impact Communications.