TG Connect connects brands with large audiences on Mumbai suburban trains

In a hyper-competitive environment, advertising brands are continually exploring the avenues where they can establish a deep consumer connect, especially where the dwell time of the target audience is relatively higher. The 7.5 million people travelling on the Mumbai suburban trains are the target audience for a gamut of advertising brands. TG Connect, a transit advertising service provider, is helping brands connect with this audience on the Western Line of Mumbai Suburban Railway via audio ads.

Back in 2015, TG connect deployed audio ads of minimum 20 seconds on the local trains plying on the Western route. The firm has an advertising contract with the railways for a period of 5 years. Three new ads were running on this media — the first is of BTVI informing about the telecast of the upcoming Union Budget, second is about the Republic Day sales offer on sarees at Paaneri and the last one creates a buzz about the grocery store, Sahakari Bhandar.

Speaking to Media4Growth.com, a TG Connect marketing official said: “Audio ads are an effective medium to convey a brand message. The advantage is the ads get registered in the commuters mind as they hear it at regular intervals in one hour journey. It also serves as an entertainment as the commuters themselves sing along with the jingles making the journey lively’.

The audio ads are played 2,720 times in 68 trains operating between 37 stations on to and fro journey.