M4G Bureau
Adidas turns the spotlight on ‘Predator’ with 3D innovation
By M4G Bureau - January 05, 2018
The one-month multi-city campaign that also features a unique 3D innovation - planned and executed by Posterscope -is particularly targeted at the football players and fans across all age groups
Sony Pictures creates a jungle at Mumbai Metro station
By M4G Bureau - January 04, 2018
Sony Pictures India created a jungle like ambience at the D.N. Nagar station on the Mumbai Metro network to draw commuter attention to blockbuster movie ‘Jumanji’ that was scheduled to be beamed on the GEC
Punjab & Haryana HC asks state governments to introduce ad bylaws before Mar 9
By M4G Bureau - January 03, 2018
A division of the Punjab & Haryana High Court issued this order while conducting a hearing on the ongoing petition related to illegal media prevailing in various cities of Punjab and Haryana
Ola goes into overdrive to promote ride sharing, outstation travel offerings
By M4G Bureau - January 03, 2018
The ‘Ola Share’ and ‘Ola Outstation’ campaigns, planned and executed by OMI, are part of the brand’s strident steps to reinforce its standing in major metros as well as Tier 1 & 2 cities
Burger King banks on DOOH in London to drive footfalls
By M4G Bureau - January 02, 2018
With digital OOH, the fast food chain saw the opportunity to show what’s relevant, at the relevant time in a relevant moment of consumption
Railway extends bids submission date for Mumbai package
By M4G Bureau - January 02, 2018
The date has been extended indefinitely until further notice; the submission date was postponed in view of the Bombay Court order issued on December 22, 2017 and the feedback obtained from the prospective bidders
Zomato continues to give plenty of #foodforthought
By M4G Bureau - January 01, 2018
The app-based food delivery brand has adroitly used large formats to communicate well-crafted communications, making it stand out in the outdoor; the campaign also underscores that content is king
Retrospective: Delta Dating Wall among best of 2017
By M4G Bureau - December 29, 2017
Delta Air Lines had created the dating wall along with Wieden + Kennedy New York (along with Colossal Media), with a partnership with Tinder that featured photos of nine exotic destinations painted on a wall in Brooklyn
DMRC receives 3 bids for Line 3 digital media tender
By M4G Bureau - December 29, 2017
The authority is evaluating the bids for the digital media rights at Line 3 stations on the basis of viability and profitability to qualify for the next stage of bid; the evaluation will take a week’s time
Park Avenue showcases fashion that will ‘knock your socks off’
By M4G Bureau - December 28, 2017
The brand has targeted the men audience of 25-44 age group from SEC AB category in Delhi, Bengaluru, Chennai and 20 other cities across India; the campaign was planned and executed by MOMS Outdoor Media Solutions
EDMC invites bids for street light pole kiosks ad rights
By M4G Bureau - December 28, 2017
The tender will be allotted on pole kiosks located on roads, including those maintained by PWD, for the duration of two years, to be allotted as per the guidelines of OAP 2017 in two bid system for the duration of 2 years
Karnataka Talks OOH Conference to be held in Bengaluru on Feb 9
By M4G Bureau - December 27, 2017
The conference will bring senior Karnataka Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers on a common platform to address the key issues that confront Karnataka OOH industry
Pizza Hut joins hands with Dabbawalas to celebrate 9k milestone
By M4G Bureau - December 27, 2017
The activity was conducted to celebrate the opening of 9000th international restaurant, in Mumbai; Vibgyor Brand Services executed the experiential marketing initiative that also saw activities in Delhi, Kolkata and Hyderabad
AAI invites RFP for media rights at Khajuraho airport
By M4G Bureau - December 27, 2017
The tender includes all varieties of formats such as static, digital and on-ground activities for the duration of 10 years. The total area of display concession is 1,840 sq.ft. which will be given on the payment of monthly concession fee
SDMC extends submission date for Smart Toilet tender
By M4G Bureau - December 27, 2017
This is the second time that submission date has been extended; earlier it was due to administrative reasons wherein this time it has been extended as requested by the prospect bidders