Contracts & Investments
SDMC to float tender for LED screens in market areas soon
The corporation plans to have the DOOH units up in marquee locations like Lajpat Nagar, South Ex, Greater Kailash. Parks and open grounds in these areas may also be opened up for LED screen installation
South Delhi Municipal Corporation (SDMC) will be floating a tender for putting up LED screens in market areas that fall within the corporation’s jurisdiction. The corporation plans to have the DOOH units up in marquee locations like Lajpat Nagar, South Ex, Greater Kailash. Parks and open grounds in these areas may also be opened up for LED screen installation.
It is reliably learnt that the license fee for LED screens will be twice that of conventional media. The screen sizes will be 20ft/20ft and 20ft/10ft.
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OOH Industry
Data-driven media buying: Lessons from Jun Sakurai on Japan’s OOH evolution
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OOH Industry
Nippon India Mutual Fund acquires station branding rights for Acharya Atre Station on Mumbai Metro Line 3.
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DOOH
Make Outdoor creative again: Tim Bleakley rallies the ad industry
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OOH Industry
With 20+ branded trains and 200+ screens, Gujarat Media Company charts a new course in OOH