EV charging stations as powerful DOOH touchpoints

EV charging networks are fast emerging to be strategic advertising touchpoints for brands.      

Day 1 of DDX Asia Business Conference 2025 had Matt Tymowski,  CEO of ChargeEuropa, making a presentation on ‘EV charging networks: Maximising the DOOH opportunity’.  

In his session, Matt opened with a comparison of Europe before and after economic liberalisation. The rise of outdoor advertising initially benefited brands more than the communities they operated in. But as the market matured, a new approach emerged: wherein there was a need for screens to  add value to the region they are in, instead of merely serving as ad vehicles. This shift in perspective shaped ChargeEuropa’s monetisation strategy, shared Matt.  

What began as an initiative to install charging stations — with a mission to make EV ownership accessible to everyone, not just those with private parking — soon evolved into a larger opportunity. It started once their infrastructure was in place. The installations were already done in malls and other commercial properties, but the next challenge was revenue generation.  

That’s when Bolt, the ride-hailing company, stepped in. In its efforts to electrify its fleet, Bolt partnered with ChargeEuropa on a unique ad-dollar-per-kilowatt-hour model. Bold ads were displayed across all charging stations powering its fleet, reinforcing the brand’s presence while aligning with its ESG goals. 

This model proved to be a turning point, revealing the untapped potential of charging stations as DOOH platforms. Other brands soon followed, leveraging e-charging networks as a unique advertising avenue that seamlessly integrated with sustainability initiatives. 

Matt described this model as the key to building and operating profitable e-charging networks in cities, ultimately enabling cleaner transportation within communities. By seamlessly integrating infrastructure with advertising, ChargeEuropa has unlocked a revenue stream that not only sustains the business but also accelerates the adoption of electric vehicles. This approach benefits more than just advertisers—it offers brands a powerful way to align with sustainability goals and drive meaningful ESG impact, making it a win for both business and the environment. 

Since its inception, this model has expanded to multiple cities worldwide, and Matt’s presence at DDX Asia signals, by his admission, a potential opportunity for its expansion into India.