DDX Asia

Winners felicitated at DDX Asia Business Awards ceremony

Nexus Select Malls bagged four metals – 3 Gold and 1 silver with Khushi Advertising, and 1 Gold with Vision Display at DDX Asia Business Awards 2025, launched by Thoughtshows and Events, to mark excellence in digital display and experiential technologies.

Published

February 21, 2025

M4G Bureau

Day 1 of DDX Asia Business Conference 2025 ended with the exciting and much awaited DDX Asia Business Awards ceremony, throwing the spotlight on innovations and game-changing ideas executed in the digital display eco-system.

The first edition of DDX Asia Business Awards had 10 different business categories across the Out of Home advertising and Retail segments, with 5 sub-categories under each.

In OOH, the category ‘Best DOOH bespoke display innovation’ had three Gold trophy winners:

Nexus Hyderabad Mall & Khushi Advertising Ideas for ‘PRISMOX – India’s First Twin Anamorphic Cuboids’ project
Xtreme Media for the Growels 7 LED Displays
Nexus Seawoods Mall & Vision Display for ‘AAYAM: Revolutionizing DOOH with Immersive 3D Innovation’.

Publicis Groupe OOH won the Gold in the category ‘Best use of interactivity for DOOH campaigns’ for the ‘Made In Singapore’ project. The Silver winners in this category were Screenox Media for the ‘Starbucks on AAYAM’ campaign and Tagtalk- Eyetalk Media Ventures for the Valentine’s Day campaign.

Nexus Select Malls also won two Silver in the ‘Best large format DOOH media installation’ category – Nexus Hyderabad Mall & Khushi Advertising Ideas for the PRISMOX – India’s First Twin Anamorphic Cuboids project, and Nexus Vijaya Mall, with Khushi Advertising Ideas, for the ‘CURV’ – Chennai’s first curved immersive digital display. In the same category, Wallop Advertising bagged a silver for its ‘Kohinoor One, Two & Three Set of Four DOOH Sequence.

The category ‘Best use of pDOOH for impactful campaigns’ had Publicis Groupe OOH bagging a Silver.

The category ‘Best use of DOOH Media Campaign in Transit locations’ had three Silver winners – Times Innovative Media Delhi Airport Advertising, AD MEDIA OOH and SkyBlue Media.

DDX Asia Business Awards 2025 had 53 nominations and 26 winners and drew the participation of diverse business entities in Digital Display eco-system – from digital display hardware & software manufacturing and development firms to DOOH media owners, and OOH specialist agencies among others. The entries for the DDX Asia Business Awards contest were evaluated by a distinguished Jury line-up, who applied their diverse insights and experience to judge the entries.